Career B2B marketer focused on one metric: driving impact.
Simply put: If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating. From the top of the funnel through to the case study, from SEM to PR to outbound lead generation, it all comes down to the story you're telling, and how it's different and resonant.
Content marketing is a core strategic deliverable that helps organizations get the right message to the right people at the right time. Inform and educate, and they will come. Inspire and differentiate, and they will buy.