The Marketing Tech That Will Come into Its Own in 2021

Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry, it has also fueled an unprecedented wave of experimentation and adoption of new technology among brands and agencies. Strategies and solutions that were being tentatively explored at the beginning of 2020, in hopes of uncovering new efficiencies and opportunities, are now being catapulted to the forefront of 2021 planning. Without a doubt, the next 12 months will have a dramatic effect on the brand landscape of the future, as the…