The Tipping Point for Customer Value Management

For decades, value selling has been a secret weapon most enterprise sales teams brought out only for their biggest prospects. That’s because like with most secret weapons, it was expensive, hard to operate, and needed to be reserved for the most opportune moments. But in recent years, the introduction of new automated tools enabled pioneering organizations to deploy value selling at scale with near real-time use of value across multiple scenarios and prospects. Now, we stand at a tipping point where Customer Value…