Author

Jim Eustace

Jim Eustace is the CEO of Bound, a SaaS analytics and personalization platform that enables marketers to better understand and engage their target audiences at scale.

Guest Authors

Visitor Segmentation: The Key to Powerful Website Personalization

Jim Eustace May 30, 2018 0

When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many…
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