Post-Pandemic, Prioritizing B2B Digital Experience Is No Longer an Option

The pandemic has accelerated a long overdue shift to the digitization of B2B sales. In this environment, seamless digital experiences and a renewed focus on the brand are vital to engage buyers and maintain customer relationships. For too long, B2B digital customer experience has lagged behind that of their consumer counterparts. The perceived wisdom on this matter suggests that complex products, and the importance of personal relationships, make shifting to a digital sales experience unattainable, which is simply not the…