Author

Joe Zawadzki

Joe is CEO at MediaMath.
MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make more efficient, effective and profitable marketing decisions across display, social, video and mobile formats. Its math-driven TerminalOne platform brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns.

Guest Authors

Doing the Work from the Outside In: Rewriting the Rules for Digital Advertising

Joe Zawadzki Jan 10, 2020 0

Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end…
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