Author

John Fairley

As Senior Vice President of Demand Generation at Walker Sands, John is a strategy architect and technical director, managing the intersection of PR and digital services for one of Chicago’s most sought-after B2B marketing agencies.

A leading digital practitioner for more than 15 years, John has an extensive background in SEO, social media and the use of digital strategies in integrated marketing campaigns for fast-growing B2B and B2C clients across the technology sector.

Location Data

Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy

John Fairley Nov 6, 2019 0

We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s marketers aren’t leaving the connection up to chance. In fact, they are scouting out web-based hot spots or desirable locations to…
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