Author

John Nash

John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launch new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership.

Customer Data Platforms

Lessons Learned: Taking Retail Marketing into 2021 and Beyond

John Nash Dec 23, 2020 0

As 2020 comes to a close, there are glimmers of hope for the retail industry that better days are ahead in 2021. First, the National Retail Federation reports a V-shaped recovery, with September marking the fourth straight month of…
Read More...

Behavioral Marketing

How to Make Consumers’ “Nice List” This Holiday Season

John Nash Oct 7, 2020 0

During the holiday season, shoppers often find themselves overwhelmed with brand marketing messages. The retail industry is undergoing transformational change in 2020. An increasingly digital-first customer journey became accelerated…
Read More...

People-Based Marketing

Amid Unprecedented Change, a Path Forward for CMOs During COVID-19

John Nash Jun 30, 2020 1

Once viewed as a cost center, marketing has come full circle where for many organizations it is the top revenue-producing department. While the current health and economic crisis is causing anxiety for everyone, marketers included, the…
Read More...

Guest Authors

Marketers Are Missing the Mark: Three Tactics to Close the Customer Experience Gap

John Nash Aug 6, 2019 0

When it comes to customer experience, there is a clear disconnect between what consumers want and what brands are delivering. According to a recent Harris Poll survey, commissioned by RedPoint Global, 92 percent of marketers state that…
Read More...

Guest Authors

The Future of Customer Experience, and What 2019 Has in Store

John Nash Jan 28, 2019 1

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance…
Read More...