For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across …
How Marketers Can Ensure their Brands get a Bigger Piece of the Holiday Pie
‘Tis the season for holiday shopping! With Black Friday right around the corner, marketers are already setting their strategies for …
Social is the Unexplored Frontier of Digital Promotions
Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017. …