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Jonathan Treiber

Jonathan Treiber is the CEO & Co-Founder of RevTrax, a leading incentive technology and insights company. Since co-founding RevTrax in 2008, Jonathan has passionately championed greater measurement and accountability for online and offline marketing, guiding his company from initial product development to capital investment, revenue growth, and continuous innovation. He now leads a team of 60+ seasoned professionals and up-and-coming rockstars at RevTrax, who today proudly work with more than 350+ leading brand, retail, and media organizations. Prior to joining RevTrax, Jonathan worked at Citigroup’s Investment Banking Practice. He holds a Bachelor of Arts in Economics, with distinction, from Cornell University. Jonathan lives in New York City with his wife and two daughters, and loves rock and roll.

E-Commerce and Mobile Commerce

Make Offer Management a Core Part of Your Retail Strategies

Jonathan Treiber Oct 2, 2020 1
As long as offer campaigns have been around, industry experts have listed off their coupon fears: decreased margins, brand damage, and discount fraud. Those are the concerns for any…
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Guest Authors

Things Marketing Leads Need to Know about Benchmarking Discounts Effectively

Jonathan Treiber Nov 22, 2019 0
For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across both owned and…
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Guest Authors

How Marketers Can Ensure their Brands get a Bigger Piece of the Holiday Pie

Jonathan Treiber Oct 19, 2018 0
'Tis the season for holiday shopping! With Black Friday right around the corner, marketers are already setting their strategies for successful holiday promotions. A good economy…
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Guest Authors

Social is the Unexplored Frontier of Digital Promotions

Jonathan Treiber Sep 28, 2018 2
Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at…
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