Jonathan Treiber is the CEO & Co-Founder of RevTrax, a leading incentive technology and insights company. Since co-founding RevTrax in 2008, Jonathan has passionately championed greater measurement and accountability for online and offline marketing, guiding his company from initial product development to capital investment, revenue growth, and continuous innovation. He now leads a team of 60+ seasoned professionals and up-and-coming rockstars at RevTrax, who today proudly work with more than 350+ leading brand, retail, and media organizations. Prior to joining RevTrax, Jonathan worked at Citigroup’s Investment Banking Practice. He holds a Bachelor of Arts in Economics, with distinction, from Cornell University. Jonathan lives in New York City with his wife and two daughters, and loves rock and roll.