Author

Jordan Cardonick

Jordan is Merkle's Director of Ananlytics and Decision Support who specializes in Data-driven insights and strategy utilizing SAS, SQL, Tableau Digital Marketing, Customer Service Management, Analytical and Creative Strategy Development, and Vendor Negotiations.

Guest Authors

How To Interpret And Measure KPIs In The New Age Of Marketing

Jordan Cardonick Mar 1, 2018 0

As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue. Historically, this choice was made because there was a lack of additional viable KPIs to choose from.…
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