Choosing and Implementing the Right Customer Data Platform
If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully.
1. Assess Your Business Needs
Do not skip this step or you will regret it dearly! Be honest in…