Author

Josh Francia

Josh Francia is the Chief Growth Officer of Blueshift, the leading Customer Data Activation Platform.

Josh has 15+ years of experience in marketing, product management, and e-commerce technology. He is known for setting strategic vision, growing and mentoring teams, and using technology to achieve maximum revenue and returns. In his role at Blueshift, Josh leads marketing, strategic partnerships, and customer advocacy.

Guest Authors

From One Marketer To Another: 4 Tips for Getting Started with Data Activation

Josh Francia Jun 24, 2019 1

All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization is another story. It’s common to start out thinking something like, let’s track everything and figure…
Read More...