Author

Judd Marcello

Judd Marcello is the executive vice president of global marketing at Cheetah Digital. He has over 20 years experience delivering high-impact B2C and B2B marketing leadership in the software, consumer packaged goods, consumer electronics and food and beverage industries across the United Kingdom, Americas, Australian and European markets. Prior to joining Cheetah Digital, Judd served senior vice president of global marketing at Smartling and held various senior marketing roles at Salesforce.

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The 3 Biggest Challenges Marketers Will Face in the Next 5 Years

Judd Marcello Sep 14, 2017 0

The modern customer demands authenticity in a brand relationship. Yoplait learned this the hard way after trying for years to launch a successful Greek product to rival upstart Chobani’s massive success. Now, the New York Times reports,…
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