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The Prescription for Pharma Industry? More Digital Advertising

The first Bayer ad for aspirin in 1893 advertised the drug as “instant relief! You’ll feel better fast! Relax as your pain goes away!” For brands in the pharma industry, the same can be said about digital advertising. Pharma ad spend continues to climb around the world, with WARC (World Advertising Research Center) predicting an uptick of 4.9% globally in 2021. The biggest shift in the sector? The move towards digital. When it comes to advertising, the pharma industry has always been the more cautious member of the…