Kathryn Loheide currently serves as Senior Director of Marketing at Octiv. As the head of Octiv’s marketing organization, Loheide’s vision shapes the direction of marketing efforts, providing leadership and innovative strategy to drive the business forward. Prior to Octiv, Loheide held digital marketing leadership roles at Return Path, Salesforce Marketing Cloud (formerly ExactTarget), and Finish Line. In each of these positions, she established new standards for digital marketing excellence. Before joining the marketing world, Loheide spent five years working as a journalist. Loheide earned her masters in business administration from Anderson University and her bachelor of arts from Indiana University.