Keith Pearce is the senior vice president of Brand Marketing & Communications for Genesys, the global customer experience and contact center solutions provider. He is based in the company’s headquarters in Daly City, Calif. (San Francisco Bay Area).
Fewer hiccups with in-person event than expected as live events go online in the age of COVID-19 With the onset of the COVID-19 pandemic, companies had to immediately and completely transform how their live in-person events were held. Now that virtual events are the “new normal,” having a well-developed plan in place is an absolute necessity. A recent survey by The 614 Group finds 51% of marketing professionals expect virtual events to stick around. And while it’s bad news for the events business, only 19% expect in-person…