Author

Kurt Heinemann

Kurt Heinemann is the CMO for Reflektion. Prior to joining Reflektion, Kurt was CMO for Marketwired/Sysomos where he relaunched their brands, as well as, led the successful turnaround of the lead generation and content strategy efforts for both brands. Kurt is an innovative and dynamic marketing professional with a track record of successfully communicating a company’s unique value proposition to potential customers, partners and market influencers through strategic and creative means.

Guest Authors

Three Retailer Lessons from Amazon Go Stores

Kurt Heinemann Feb 24, 2018 0

Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest e-commerce company; and, It doesn’t have any checkout —…
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Guest Authors

Battle of Two Giants in 2018 Will Inspire Everybody Else to Think Differently

Kurt Heinemann Jan 30, 2018 0

Throughout 2017, Walmart and Amazon took their positions and mustered their troops for battle. Both started to add elements that made up for their respective weaknesses. Amazon added brick and mortar aspects to their business through…
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Guest Authors

What Retail Marketers Can Learn From Walmart This Holiday Season

Kurt Heinemann Nov 23, 2017 0

This holiday season is predicted to be the largest on record. For retailers, the preparation should have started a long time ago. For those late to the game, take a look at Walmart. It’s projected that the retail behemoth’s e-commerce…
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