Author

Latane

Latane Conant is CMO of 6sense. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is her perfect “typical day at the office.”

Guest Authors

The ROI of Upgraded Personalization

Latane Nov 7, 2019 0

New research shows marketers something entirely intuitive and yet somehow still surprising. Advanced Marketing Personalization tactics have the potential to drive much higher payouts than basic tactics—to the tune of $20 or more for every…
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Guest Authors

Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang

Latane Apr 19, 2019 0

My favorite week of the year is always sales kick off, commercial kick off, field kick off — whatever you call it. It’s the week where we get all of our field-facing commercial teams together for a big pep rally to start the year. The…
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