Author

Lorna Crowle

A passionate, self-motivated and confident marketing professional with hands-on management and experience implementing global B2B marketing strategies for SaaS/cloud technology providers, supported by a successful track record.

I believe that having a good sense of humour is essential both at home and in the workplace.

Guest Authors

The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions

Lorna Crowle Oct 19, 2018 4

Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing technical advancements and, in turn, data-driven environments have meant that…
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