Author

Mariana Fletcher

Mariana has 10+ years of experience in consumer and strategic insights. She heads the Blis US marketing research / consumer and business insights department for national brands.

Guest Authors

Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

Mariana Fletcher Apr 30, 2020

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers…
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Guest Authors

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to…

Mariana Fletcher Nov 15, 2019

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something…
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