A Quick Route to Added Revenue for Sports Marketers’ Playbooks

The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion, according to Forbes. There is no question that this industry has taken one of the hardest hits to revenue as a result of the pandemic. Forbes reports that the three major U.S. sports leagues may see sales fall by about $13 billion as teams continue to face monetary threats from empty stadiums, lack of tourism, sponsorship revenue as well as lower capacity operations. The National Football League (NFL)…