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Author

Mark Smith

With over 20 years of global experience in Marketing Applications and Analytical CRM, Mark Smith is a leader in building, growing and managing successful companies. Currently in “innovation mode” as the President of Kitewheel, Mark is focused on helping marketing agencies deliver better consumer engagement through solutions that unify the “logic” layer of today’s customer-facing technology for their large brand clients.

Mark’s journey into customer behavior and experience started early in his career. Shortly after achieving his Ph.D. in Mathematics and Statistics from the University of Edinburgh, Mark founded Quadstone – the first data mining company to focus explicitly on the analytics of customer behavior. In the years that followed, Mark moved to Boston to build the US business and oversaw revolutionary analytic progress at clients including T-Mobile, Dell, Merrill Lynch and Fidelity. His leadership role expanded to global sales, marketing and product teams that lead to a series of 3 successful M&A transactions over the last 10 years.

Guest Authors

Going Beyond Campaigns: Enabling Real-Time Interaction Management

Mark Smith May 13, 2020 0
As consumers, our expectations for brands grow by the month, the day, the hour. Every time we’re wowed by interaction, the bar we have for experience ticks up a notch, whether we notice…
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Guest Authors

Build a Framework for Journey Measurement

Mark Smith Feb 19, 2020 0
Most companies now know that customer experience is the main driver of business performance, so modern brands are putting their customers at the heart of everything they do. CX has…
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Guest Authors

Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel…

Mark Smith Oct 30, 2019 0
The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers…
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Guest Authors

Brands Should Embrace the Branded Journey to Elevate the Holiday Customer Experience

Mark Smith Dec 28, 2018 1
It’s officially the holiday season, which means that everyone is receiving a deluge of marketing messages from brands via seemingly endless channels like email, online and social ads,…
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Guest Authors

When it Comes to Ad Blocking, Personalization is the New Scale 

Mark Smith Feb 3, 2018 0
While the debate over ad blocking has long centered on the struggle between publishers and ad blockers about the ability to display ads, less attention has been paid to whether or not…
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