Author

Matt McGowan

Matt has worked in digital marketing for over 20 years, alongside many of the world’s leading brands, agencies, and technology companies. Before joining Adestra, Matt headed up strategy for Google’s Ad Agency business. Prior to Google, Matt served as MD of Incisive Media and before that he was COO of PropertyRoom.com.

Guest Authors

From Cookies to Ad IDs, Why Email Is Key

Matt McGowan Apr 27, 2017

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years,…
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