What Software Developers Can Teach Marketing Pros About Becoming More Agile

“Becoming agile,” “enterprise agility,” and “agile transformation” sound like marketing buzzwords. But they call back to a document published nearly 20 years ago - the “Agile Manifesto” - designed to help software developers more consistently deliver products that met users’ high expectations for quality and performance. Today, it can serve as a blueprint for how marketing teams can facilitate collaboration, raise productivity levels, and improve project success rates. In February 2001, 17 software developers…