How Text-to-Speech Narration Can Improve Video Consumption

Today’s marketers know how challenging it is to attract and engage consumers in a climate where consumers are interacting with brands on multiple platforms every day. And, since new research shows that consumers’ attention spans are narrowing due to information overload, marketers need to be intentional in how they present information to connect with consumers. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Video is becoming one channel that marketers are beginning to…

How Marketers Can Leverage Deep Learning Technology

When reading the words “deep learning,” many people automatically think of IT departments. But deep learning is more pervasive than people realize—it’s the technology that enables smart speakers to understand when people tell it a command; it helps Google’s search algorithm rank web page results; and it decides where online ads are shown on a person’s desktop or mobile app. These examples show that marketing departments are benefiting from deep learning technology, and the use cases are indispensable to their marketing…