Audio Content BLOG: Music Watch Outs for Content Creators

As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their daily workout. Audio content is a great marketing resource. The national – and even international – popularity of The Body Coach was phenomenal, illustrating the potential power of influencers on our everyday lives. And yet, due to copyright issues, Wicks had to conduct his sessions without backing music, after George Ezra’s record label…