Author

Miles Pritchard

As Global Head of Marketer & Agency Solutions, Miles Pritchard’s primary focus is to solidify Lotame’s market position and product solution roadmap, working in conjunction with the marketer and agency clients. Pritchard has extensive media industry experience, having worked with the client-side, agencies, agency trading desks, and DMPs.

Data Management Platforms

The 2020 Media Plan: It’s Time to Diversify Your Data Portfolio

Miles Pritchard Apr 12, 2017

The media plan of 2020 will be drastically different from the media plan of 2017. This accelerated evolution is being driven by data --both its enhanced management and broader availability. In 2020, the media plans that truly harness the…
Read More...