5 Ways Marketing Operations Improves Marketing ROI

A lot of marketers don't get into marketing to run operations. They get into marketing because it's different from "operational fields" like engineering, supply chain management, finance, or even accounting. One of the last things most marketers want to do is to spend hours and hours thinking about operational issues. But perhaps it is their view of "marketing ops" that is holding them back. A huge opportunity is missed, particularly as there's significant ROI in marketing operations. In an era of modern marketing, the…