Mitchell Lee

Managing pricing effectively can have a greater bottom-line impact than focusing just on costs. The math is straightforward: A company with a 65% gross margin and operating costs of 50% of sales would need to reduce its cost of sales by 3%…
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Reducing variable costs is important for profitability, as is optimizing sales volume to leverage fixed costs. But for most companies, improving realized price (the price you actually receive) is the fastest, most effective way to grow…
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