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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Airship Journeys Powers Massive Conversion Gains for Brands Across the Globe

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Customer Experience Management
Marketers across social networks, retail and hospitality share insights on the business impact of optimizing cross-channel customer journeys Customer engagement company Airship detailed the amazing success three brand marketers have achieved using Airship Journeys to more quickly and easily improve the business impact of cross-channel customer journeys. The customer journeys these marketers have optimized have driven double- and even triple-digit percentage performance improvements over baselines established by control…

SAP and Qualtrics Introduce Qualtrics XM for Suppliers to Enhance the Source-to-Pay Experience for Procurement Solutions from SAP

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Customer Experience Management
SAP SE and Qualtrics announced Qualtrics® XM for Suppliers, a new solution that empowers organizations to identify key areas of improvement across the source-to-pay process to help secure critical supply, increase cost savings, mitigate risk and improve business agility. Qualtrics XM for Suppliers combines data from an organization's SAP® Ariba®, SAP Fieldglass® and SAP S/4HANA® solutions with real-time supplier insights and AI-driven intelligence from Qualtrics, an SAP company. Marketing Technology News: Dynamic Yield…

Ping Identity Unveils Advanced Passwordless Features to Transform Digital Experiences

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Identity Management
PingZero provides frictionless login experiences with passwordless authentication including support for the FIDO2 open standard Ping Identity, the intelligent identity solution for the enterprise, announced PingZero, a suite of passwordless authentication features organizations can implement to deliver seamless digital experiences to employees and customers. By eliminating login friction, including the need for usernames and passwords, PingZero boosts employee productivity, improves customer retention and acquisition rates,…

TELUS International Invests in Advanced Technologies Via Innovation Labs

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Customer Experience Management
iLabs pioneers solutions for a digitally-enabled and connected world, including AI, automation, language processing and more TELUS International, a leading global customer experience (CX) and digital solutions provider, announced the launch of its Innovation Labs (iLabs), an R&D initiative that represents the company’s investment in developing next-generation solutions for future customer interactions. Driven by a group of internal innovators, researchers and visionaries, iLabs leverages TELUS International’s unique…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), StoneShot (Email Marketing), Medallia (Customer experience), JetSense.ai (Intelligent Assistants), and Mediafly (Sales Enablement). Salesforce Study: 71% of Indians Expect Companies to Accelerate Digital Initiatives Salesforce, the global leader in CRM, released the fourth edition of its State of the Connected Customer report which reveals that while a string of…

LiveRamp Enhances Global Identity Infrastructure to Include Unified ID 2.0

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Native & Programmatic Advertising
Expanded Collaboration With the Trade Desk Empowers Marketers and Publishers to Connect Their Data Safely and Effectively Across the Open Internet LiveRamp, the leading data connectivity platform, announced that it is collaborating with advertising technology leader The Trade Desk to enable improved addressable advertising and measurement across channels, without a reliance on third-party cookies or device identifiers. Moving forward, Unified ID 2.0 will be made available to publishers via LiveRamp’s Authenticated…

Redpoint’s Cloud-based Personalization Platform Powers Aubuchon Hardware’s Next-Gen Marketing Vision

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Customer Experience Management
Despite Challenging 2020, Independent Retailer Drives Growth With Customer Engagement Innovation Aubuchon Hardware, a family owned chain of independent hardware stores has embraced Redpoint Global’s rgOne solution to deliver a single view of customer data, driving expanded digital engagement and customer loyalty with an increasingly personalized customer experience. Aubuchon, with more than 100 stores across New England and upstate New York, has partnered with Redpoint since 2018 to bring all customer data into a…

Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record

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Influencer Marketing
Leading In-House Enterprise Software Provides Sophisticated Solution For High-End, EMEA-Based Electronics Company’s Global Influencer Expansion CreatorIQ, the end-to-end enterprise software powering influencer marketing efforts for global enterprises like Unilever, Rakuten, and H&M, announced it was selected as the platform of record for high-end consumer electronics company Bang & Olufsen (B&O). The Denmark-based company is leveraging CreatorIQ’s sophisticated, data-driven platform to build and optimize its…

Tymeshift Unveils Forecast Feature

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Customer Experience Management
Predict future contact volume and staffing needs with ease Tymeshift, a workforce management solution for the modern age made exclusively for Zendesk, has launched a Forecast feature that gives support teams accurate predictions of future contact volumes and staffing needs. The new feature pulls data from Zendesk to create accurate predictions about how many calls, chats, emails, and more will happen in the future. Forecast can show predicted volume up to a year in advance and be as detailed as 15-minute increments. It…

CXone Analytics Boosts Contact Center Performance and Extreme Agility

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CRM
CXone Performance Analytics integrates with Salesforce Einstein to improve agent performance and customer experience NICE inContact, a NICE business, introduced CXone Performance Analytics integrated with Salesforce Einstein, an AI-powered analytics application that uncovers new contact center performance insights by analyzing blended contact center and CRM data and pinpoints specific recommendations to improve key performance indicators (KPIs). The new optional add on to NICE inContact CXone is available now on …

Terminus Report Shows Rapid Increase in Scope and Investment for Account-Based Strategies

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Account Based Marketing
5th Annual Terminus State of ABM Report uncovers significant budget resiliency amid widespread cuts during Covid-19 and a broadening of ABM programs to include customer retention and expansion efforts Terminus, the leading account-based marketing platform, released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other…

Boldon James And INFODAS Partner to Deliver an End-to-End Solution for Email Messages

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Privacy and Regulations
Boldon James Ltd, a leading technology company providing integration with powerful data security and governance ecosystems to enable customers to effectively classify data, enforce controls and manage data distribution, announced it has partnered with Germany’s leading cross-domain solutions company INFODAS to provide NATO nations, military and defense organizations with the ability to email securely across different security domains. The two organizations have been working together to develop a trusted labeling solution…

Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web

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Privacy and Regulations
New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser & device Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s patented graphing technology, its identity…

ON24 Announces Winners of Virtualized Event Awards Honoring the Best Transformations to Digital

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Customer Experience Management
Across the board, companies have re-evaluated trade show and in-person event strategies to advance their business in a digital-first world. Seventy percent of professionals have moved their face-to-face events partially or fully to a virtual platform, and many don't see that as a short-term fix. But to be successful, marketers must not only translate their event strategies to digital, but transform both content and experience to ensure these events drive business impact. This year, ON24, a digital experience platform that…

Ari Retail Pos Software: Now Offering Mailchimp Integration

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Technology
Ari's Mailchimp integration takes customer retargeting to the next level Web Masters is an IT company having branches in UAE, Singapore, Bahrain, and India. The company specializes in providing retail solutions and Microsoft Dynamics 365 implementation. Ari is one of the products developed by Web Masters to provide ease to the retail businesses. Retail stores face a hard time communicating with customers manually. About all the retail stores require constant communication with their customers. Whenever there is a new…

ClearScore Selects Netacea for Bot Protection

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Intelligent Assistants
Netacea, a provider of bot management solutions, announces that ClearScore, the UK’s leading free credit score and credit marketplace, has selected Netacea’s bot management solution to protect against credential stuffing attacks and account takeovers. Netacea’s Intent Analytics engine can quickly and accurately distinguish bots from humans, which allows ClearScore to give genuine users access and stop malicious bots. The partnership sees ClearScore advance its online security from web application firewalls, rate limiting,…

Vision Voice Introduces a Powerful UC Platform

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Unified Communications
Vision Voice has introduced a powerful cloud-based communications platform, offering sophisticated but intuitive and affordable unified communications (UC) solutions. The aim is to give UK businesses and partners a one-stop-shop for all their IT and communications needs. As part of its strategy, Vision Voice will be working closely with UK partners — including IT specialists — to make it simpler for them to enter the Unified Communications-as-a-service (UCaaS) market. Vision Voice has chosen Centile as its development…

JetSense.ai Launches Textchat, the Only E-commerce Sales Tool

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Intelligent Assistants
JetSense.ai, a leader in live chat and AI-driven chatbots, announces the launch of TextChat, a new sales tool enabling Shopify merchants to receive live chats from their stores via text message. TextChat ensures merchants never miss a sale due to an unanswered live-chat inquiry, leading to much higher conversion rates and many more sales. 71 percent of consumers said they would be less likely to choose a brand if it did not have human customer service representatives available. Merchants equipped with TextChat easily…

PetsPyjamas Selects Mapp for Improved Marketing Personalization

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Customer Experience Management
Mapp Digital, the international provider of cloud-based insight-led customer engagement, has been appointed by pet-friendly holiday company PetsPyjamas to help it improve the personalization of its customer outreach. PetsPyjamas has integrated Mapp into its digital marketing strategy to improve its cross-channel marketing by maximizing its use of segmentation and developing more sophisticated customer journeys. Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring PetsPyjamas is…

Adverity Named a Gartner Cool Vendor

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Analytics
Adverity, a leading marketing data intelligence platform, is recognized in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor series, which is designed to highlight innovative vendors, products, and services, the new report acknowledges five “marketing data management, analysis and data delivery providers that exemplify emerging capabilities in marketing analytics.” Marketing Technology News: Medallia And…