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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Lucid Announces Pauline Wen as General Counsel, Chief Privacy Officer and Corporate Secretary

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Technology
Lucid, the leading research technology platform, announced Pauline Wen as its General Counsel, Chief Privacy Officer and Corporate Secretary. Wen will will lead Lucid’s legal efforts, including privacy and cybersecurity, transactions, compliance, and risk management processes. With more than 20 years of experience working closely with business and technology stakeholders, Wen’s contributions to Lucid will be invaluable. In her role, Wen will oversee Lucid’s legal operations and team, both domestically and internationally,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qualtrics (Customer experience), Nuxeo (Content), Vonage (Unified Communications), Informatica (Data Management), and Digital River (E-commerce). Qualtrics Strengthens Video Feedback Capabilities with Enhanced Voxpopme Integration Qualtrics, the leader in customer experience and creator of the experience management category, announced enhancements to their Voxpopme integration,…

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

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Technology
Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource areas in 2021. Gartner warns that this outlook may be overly optimistic. “Marketers…

Digital River Taps from Within as it Appoints New CMO with Extensive Ecommerce Experience

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E-Commerce and Mobile Commerce
Ted Rogers transitions to lead the marketing function to accelerate bringing new best-of-breed solutions to market Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced today the appointment of Ted Rogers as the company’s chief marketing officer. Rogers will report directly to Digital River’s CEO, Adam Coyle. Rogers has been a key executive at Digital River for three years, serving first as vice president and general manager of MyCommerce, Digital River’s…

Orange Business Services Delivers Collaboration and Contact Center Services

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Customer Experience Management
Supports ZIM’s focus on providing its customers with a differentiated customer experience ZIM Integrated Shipping has extended its contract with Orange Business Services for cloud-based contact center and collaboration services, including network connectivity and audio and web conferencing. This solution will continue to boost collaboration and productivity across 20 contact centers globally, resulting in an enhanced experience for ZIM’s customers. ZIM is one of the largest carriers in the global container shipping…

Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software

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Influencer Marketing
It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalized feed of short-form video content is. To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of whom are not active on Instagram, TikTok presents a major brand awareness and influencer marketing opportunity. Customers will now be able to …

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from GreyOrange (E-comerce), Infutor (CRM), Liquid Web (Content management), GoodData (Location data), and Tealium (Customer data platform). GreyOrange Announces Strategic Partnership With E-Commerce Company Rex Brown GreyOrange, a global software and mobile robotics provider that leverages artificial intelligence and machine learning to optimise fulfillment operations for companies…

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

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CRM
Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

FotoWare Has Been Acquired By Viking Venture

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Digital Asset Management
FotoWare, a global pioneer and innovator in Digital Asset Management (“DAM”), has been acquired by Viking Venture, the leading software investor in the Nordics. For FotoWare, this is a great opportunity to take the next step in their journey towards greater market share, a more innovative product, and improved customer experience. “Since its launch in 1997, it is amazing to see how the company has evolved to become a market leader within Digital Asset Management. This is the right time to take FotoWare to the next level…

MaxoTel Partners With Grandstream to Expand Their VoIP Solution in the Australian Market

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Unified Communications
Grandstream’s GRP Series of Carrier-Grade IP Phones Now Available in Australia From Maxo Telecommunications Grandstream, connecting the world since 2002 with award-winning SIP unified communication solutions, and Maxo Telecommunications, a leading ITSP and NBN (National Broadband Network) ready Hosted telephone system provider, announced that MaxoTel will be offering Grandstream’s GRP series of Carrier-Grade IP phones in their portfolio. System integrators, installers and resellers throughout Australia can now partner…

Informatica Unveils Data Management Innovations That Drive Business Continuity and Value

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Data Management Platforms
Cloud-Native Innovations Accelerate Cloud Analytics, Cloud Modernization, Data Governance, Data Privacy, and Business 360 Initiatives Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform™, powered by Informatica's AI-powered CLAIRE™ engine. Today's release includes the introduction of a privacy analytics dashboard for reducing the cost of compliance with laws like the California Consumer Privacy Act (CCPA) and Europe's General Data Protection Regulation (GDPR),…

Papier Boosts Revenues by 6% Through Experimentation With Kameleoon

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Customer Experience Management
Personalised Stationery Retailer Meets Market Challenges Through Testing and Personalisation Kameleoon announced that international online stationery retailer Papier is using its personalisation and A/B testing platform to improve the visitor experience, boost revenues and respond quickly to changing market conditions. Changes made to Papier’s site following initial A/B tests run with Kameleoon have added an additional 6% to annualised revenues in just three months, achieving a Return On Investment (ROI) of over 50 times,…

Cinesite Studios and Qumulo Keep the Entertainment Flowing

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Entertainment
Qumulo on Amazon Web Services enables Cinesite to produce computer-generated films and meet production deadlines Qumulo, the leading provider of cloud file data services, today announced that Cinesite Studios, a global producer of special effects and feature animation, has selected Qumulo’s file software to support its extensive rendering workloads. Cinesite is a leading digital entertainment studio with credits including the Avengers, James Bond movie franchises, The Witcher, Locke and Key, and Raising Dion television…

Actifio Initiates Patent Infringement Litigation Against Rubrik

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Data Management Platforms
Actifio, the pioneer of multi-cloud copy data management software, today filed a lawsuit in federal court in Delaware alleging that Rubrik, Inc., unlawfully infringed and continues to infringe four Actifio patents relating to copy data management technologies. Since its founding in 2009, Actifio has invested in research & development to pioneer a unified, streamlined and highly space- and cost-efficient software platform for data management. Actifio's approach uses a single "golden" copy of application data, from…

Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales

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B2B Commerce
Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online New research by Wunderman Thompson Commerce has revealed that almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic. The B2B Future Shopper report 2020 – which surveyed over 200 B2B professionals in the UK on the current B2B commerce landscape – found that many businesses have moved away from…

Alibaba Cloud Partners with Aryaka to Deliver a Global and Fully Managed SD-WAN Solution

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Technology
Aryaka Provides Superior Application Performance to Enterprise Customers Worldwide, giving them faster access to a single, global network Aryaka, the Cloud-First WAN company delivering the #1 managed SD-WAN solution, announced that it has partnered with Alibaba Cloud to extend the global leading cloud service provider’s innovative services to enterprises, both within China and internationally, in support of their digital transformation initiatives. The partnership benefits Alibaba Cloud customers in China who wish to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qumulo (Analytics), VidOps (Content), Tiger Analytics (AI/ML), Nuvias  (Unified Communication), and Sprinklr (Customer Experience). Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for…

Hootsuite Appoints Former Zendesk Chief Operating Officer Tom Keiser to CEO

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Social Media Platforms
Founder & CEO Ryan Holmes moves to Chairman of the Board Tom Keiser Hootsuite announced Tom Keiser, former COO of Zendesk, has been appointed as the company’s new Chief Executive Officer. Keiser brings more than 30 years of global technology and business transformation experience from both retail and technology sectors to his new role. Ryan Holmes, founder and CEO, will pass the torch to Keiser on July 6, 2020, and remain Chairman of the company's board. “Hootsuite is the pioneer in social media management software,…

Ray Grady, President and CEO, Conexiom Joins inRiver Board of Directors

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B2B Commerce
Former Salesforce Executive Brings Industry Expertise and Customer Insight inRiver, a leading provider of product information management (PIM) solution that helps customers sell more products, today announced that Ray Grady, president and CEO of Conexiom, a SaaS platform that delivers sales order automation, has joined the inRiver Board of Directors. Grady has more than twenty years of technology leadership experience in scaling high-growth, B2B companies like Acquity Group (Acquired by Accenture), CloudCraze (Acquired by…

iconectiv Appoints Mobile Industry Veteran Michael O’Brien as Chief Product Officer

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Unified Communications
O’Brien to focus on growing business and expanding into new markets, including business-to-consumer iconectiv, an authoritative partner of the global communications industry, has named veteran mobile communications industry executive Michael O’Brien as Chief Product Officer. O’Brien will be responsible for executing the company’s strategy and driving new pathways of sustainable growth. This includes focusing on the wide range of potential opportunities in the business-to-consumer (B2C) market. iconectiv has already…