MTS Staff Writer

ICARO™ AI Now Delivers Fastest-Breaking News and Actionable Insights in Real-Time From Verifiable Sources ICARO™ Media Group, Inc., (ICARO™), a global digital media technology company, today announced that it has acquired artificial intelligence company EVNTL AI in a cash and stock transaction valued at approximately $30M. EVNTL is an Artificial Intelligence technology leader specializing in machine learning, advanced algorithms, and predictive insights for security, investment, and breaking news events. Marketing…

How to Deliver Personalized B2B Buyer Journeys at Scale will feature a panel of experts discussing how marketeers can move buyers from one stage of the journey to the next, effectively and at scale. The panel webinar, hosted by author and journalistic storyteller, Christoph Trappe, includes speakers from world-leading brands including award-winning personalization software solution, Webeo, precision demand marketing leader, Integrate, pioneer in remote working technology, LogMeIn, and innovative website visitor automation…

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices. Much attention has been paid as of late to the upcoming App Tracking Transparency framework, which will compel developers to get express permission to access the Identifier…

With expanded services for agency holding companies, program consults and equips partners to maximize client growth and innovation Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide. Expanded services include: joint product…

Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies, that enables audience-targeting for connected TV campaigns. As an identity resolution leader across OTT, connected TV (CTV) and streaming audio, Tru Optik Data Marketplace will be integrated into MediaMath’s CTV advertising solution and available for MediaMath clients in the US to leverage. As legacy identifiers like cookies continue to deprecate and media consumption in the…

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has become the top priority for marketing leaders in 2021, ahead of key areas such as brand building and lead generation.…

OpenReel, the leading mobile and web remote video creation platform for distributed teams, announced it earned its ISO 27001:2013 certification. The certification further legitimizes the company’s patented, enterprise-grade technology and validates its dedication to its customer base of global enterprise and media companies. The 27001:2013 certification is an internationally recognized and respected standard for information security, covering requirements for security management systems and controls. In order to…

Independent agencies GALLEGOS United and Crossmedia announced the launch of a new modern media shop, UNITED-X. Through its fully integrated, digitally powered and data-driven media solutions, UNITED-X will help marketers connect with the culturally, racially and ethnically diverse U.S. consumer base. The new agency provides a full range of media services, from planning to buying to analyzing effectiveness. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth The launch comes as…

LoginRadius, the global leader in cloud-based consumer identity and access management solution publishes Tiroler Tageszeitung’s (TT) feedback on successful service implementation where the identity provider streamlined the most frictionless and fraud-resistant customer onboarding process for the newspaper giant. Tiroler Tageszeitung is a leading Tyrolean-medium daily newspaper committed to regional quality journalism for over 75 years. LoginRadius has helped TT fulfill its demand for secure login while accelerating its…

Ramakrishnan brings deep SaaS and data management expertise to Presto managed service to lead engineering and technical operations Ahana, the self-service analytics company for Presto, announced today the appointment of Satish Ramakrishnan as VP, Engineering, reporting to Steven Mih, Cofounder and CEO. He will head up engineering and technical operations with a focus on advancing Ahana’s vision of simplifying ad hoc analytics for organizations of all shapes and sizes. Marketing Technology News: Yotta Extends Infrastructure…

MediaAgility announced that it is now a Looker Delivery Verified partner. This announcement comes within a year of joining the Looker Partner Network Ecosystem. MediaAgility announced that it is now a Looker Delivery Verified partner. This announcement comes within a year of MediaAgility joining the Looker Partner Network Ecosystem. The verified status establishes MediaAgility’s capabilities to deliver Looker services, independently or together with Looker’s Professional Services team. Marketing Technology News: MarTech…

Appoints Marketing Veteran Lynn Girotto as its Newest Member Upwave, the leading analytics platform for brand marketers whose enterprise clients include Verizon, Clorox, and American Express, today announced a key addition to its Board of Directors, as the company enters a new phase of growth and expands its marketing analytics capabilities as the leader in Brand Analytics. Widely respected marketing veteran Lynn Girotto joins Upwave’s Board of Directors as an expert voice on brand marketing and marketing analytics.…

The PDF.co team released a new secure and scalable PDF.co Plugin for the BluePrism platform. This enhancement enables accurate data extraction and transformation as well as other business automation processes management. BluePrism is a leading global robotic process automation platform for developers. This partner offering expands the ByteScout and PDF.co portfolios of web-based and on-premise solutions including PDF.co Web API platform, on-premise API Server, and low-level software development kit (SDK) for expedient…

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky…

Customers using Bombora’s Company Surge intent signals are enjoying even more precise results thanks to a major advancement, the company announced . Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26% improvement in topic prediction — that is, a more precise understanding of the categories business buyers are researching — along with increase in domain coverage (the companies those business buyers are from) against topics. Bombora now captures more of the research signals that b2b sales and…

Becchetti Marketing is proud to announce that it is opening a second office in Chicago, Illinois. The move is necessitated by the growing demand for its internet marketing services in the city. The company hopes that by opening the new office, it will make its services more accessible to its existing clientele and draw in new clients who want to use digital marketing techniques to grow their businesses. Through this office, customers will be able to access many services that include social media management, search engine…

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies…

Team Expansion, Revenue and Acquisitions Underscore Ongoing Growth AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, experienced 78% year-over-year revenue growth in the first quarter of 2021, positioning the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth, product development and ongoing M&A following their recent acquisition of Bigbuzz Marketing Group. First-quarter numbers…

Doug Kleinsmith is a marketing and business management professional living and working in Minneapolis, Minnesota. His work and success are proof that you don’t need a college degree to have an impact. Being self-employed for the last 35 years, Doug Kleinsmith has built multiple successful marketing businesses with more than $1 million in total sales. He has trained more than 2000 professional salespeople. Doug Kleinsmith was awarded multiple business awards and was considered the top marketing agent for 12 years.…