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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Veritone and Base Media Cloud Announce Six-Year Agreement with Extreme E to Enable Global Content Distribution and Instant Accessibility

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Native & Programmatic Advertising
The collaboration supports Extreme E’s mission to drive awareness around sustainability and climate change Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, together with Base Media Cloud, announced a new six-year agreement with Extreme E through their production partners Aurora Media Worldwide and North One. Extreme E is a sports organization that uses groundbreaking electric SUVs to race in remote parts of the world while raising awareness for climate change. The…

DemandLab Launches Sightline, a SaaS Business Confidence Solution that Delivers Fast, Accurate B2B Marketing Attribution

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Customer Experience Management
Marketing consultancy DemandLab launches the first SaaS solution to merge seamlessly with Marketo and Salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue DemandLab, a technology-focused marketing consultancy, released Sightline, a business confidence solution that collects marketing and sales data across multiple marketing platforms and demand generation channels and creates a holistic record of the lifecycle for each customer. Sightline was developed by marketers…

Virtually Human Studio Signs Three-Year Agreement With ATARI Boosting Entertainment Experience on the Blockchain

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Entertainment
Video game industry pioneer ATARI and entertainment startup Virtually Human Studio (VHS) announce they have signed a three-year deal to further bring the beloved and iconic ATARI brand into blockchain and NFT gaming.  VHS, creators of ZED RUN, a game of skill and strategy built on the Ethereum network, allows players to interact with non-fungible tokens in the form of cryptographically unique racehorses. VHS and ATARI will work together to introduce rare and collectible in-game items designed to reflect ATARI's most…

New Survey from Convey Reveals Consumers Were Overwhelmingly Positive About Recent Holiday Shopping Experiences

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E-Commerce and Mobile Commerce
Despite shipping delays, inventory shortages and discomfort with in-store shopping, vast majority of consumers said this holiday was as good as or better than last year While the global pandemic turned traditional gift-buying on its head and delivery problems were widespread, holiday shopping was a positive experience for the vast majority of consumers, according to a survey released today from Delivery Experience Management (DEM) leader Convey. The survey of more than 1,100 American consumers found that despite delays and…

Two-Thirds of Small Businesses Conducting Email Marketing Execute Without CRM, Despite Accessible Technology

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B2B Data
Without software to automate marketing tasks, many small businesses are at a disadvantage as owners determine digital marketing strategies for 2021 Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually. Digital marketing…

Kevin Reilly, Former Chief Content Officer of HBO Max, Joins deepdub’s Advisory Board

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Entertainment
Israeli Startup deepdub brings together high-powered industry executives across entertainment, technology and media with the addition of Kevin Reilly former Chief Content Officer, HBO Max & President, TNT, tbs, truTV deepdub, an AI innovator providing high-quality seamless localization for entertainment content at the click of a button, is excited to announce the addition of Kevin Reilly to their advisory board to guide and scale the organization following their launch into the market. Marketing Technology News:…

Algonomy Launches to Power ‘Digital First’ as the ‘New Normal’ for Retailers and Brands Across the Globe

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Customer Experience Management
RichRelevance & Manthan Software form a new martech AI company that offers industry’s only real-time Customer Data Platform (CDP) with built-in customer activation, personalization and analytics specifically designed for retail RichRelevance, the global leader in experience personalization, and leading cloud analytics provider Manthan Software, today announced they have completed their merger to form a new, rebranded company Algonomy, which allows companies to rapidly unify all customer data in a single platform for…

Teradata Vantage Now Available on the Google Cloud Marketplace

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Analytics
Enables one-stop shopping and streamlined procurement of Teradata Vantage on Google Cloud Teradata, the cloud data analytics platform company, announced the availability of Teradata Vantage on Google Cloud Marketplace, an online store that enables customers to quickly deploy functional software packages that run on Google Cloud. Teradata customers using Vantage on Google Cloud can now subscribe to Vantage on Google Cloud with a private, directly negotiated agreement via the Google Cloud Marketplace. By subscribing to…

The Trade Desk Appoints JoAnna Foyle as Senior Vice President of Inventory Partnerships

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Native & Programmatic Advertising
Global advertising technology leader, The Trade Desk, announced the appointment of JoAnna Foyle as Senior Vice President of Inventory Partnerships. In this role, Foyle is responsible for global partnerships and operations that support the company’s omnichannel supply partners, including the burgeoning Connected TV (CTV) marketplace. Foyle reports to Tim Sims, The Trade Desk’s Chief Revenue Officer, and will be based in the company’s New York office. Marketing Technology News: Admix Expands Into US And EMEA With Major…

Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg

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Native & Programmatic Advertising
Anzu.io, the world’s most advanced blended in-game advertising solution, announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences. The digital marketing space is facing some significant challenges. Ad-blocking is on the rise and third-party cookies are about to become obsolete,…

Agiloft Announces Agiloft Contract Lifecycle Management Software on Salesforce AppExchange

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E-Commerce and Mobile Commerce
Customers can now benefit from real-time, bi-directional integration with Agiloft to streamline the contracting process, connecting sales, legal, procurement, and other enterprise functions Agiloft, a global leader in contract and commerce lifecycle management (CCLM), announced it has launched its AI-powered contract management software on Salesforce AppExchange, enabling enhanced data synchronization between Agiloft and Salesforce to streamline and accelerate the commercial processes surrounding contracts. Through a fully…

Demand Soars for ABBYY Content Intelligence Solutions Amid Remote Workforce Transition

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NLP
Global companies choose ABBYY to transform their business during global crisis; Thrice recognized as a leader by industry analyst firms Driven by the new paradigm of remote working and the need to access and leverage information quicker, ABBYY reported continued strong momentum for its Content Intelligence solutions during 2020. Global organizations ranging from financial services processing SBA PPP loans and transforming finance, transportation and logistics reducing transaction costs, and government agencies accelerating…

Kast Media Chooses Triton Digital’s World-Class Technology to Power Its Podcast Strategy

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audio advertising
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that Kast Media, a leader in multi-channel podcast shows, has selected Triton Digital for the delivery, monetization, and measurement of its podcast content. Through this partnership, Kast Media will utilize Triton’s full suite of enterprise-grade podcast technologies including the Omny Studio publishing platform and Podcast Metrics audience measurement service. In addition, Kast Media will rely on Triton’s…

New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces

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Analytics
LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) - the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network owners and their trusted partners promoting and selling products and services within an industry ecosystem. Marketing Technology News: Admix Expands Into US And EMEA With Major Hires from Google and Spotify Marketing ecosystems are composed of…

Wavemaker UK Launches “3PC”: The First Third-Party Cookieless Solution Programme for Advertisers

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Customer Experience Management
Wavemaker, the leading media planning and buying agency, has launched “3PC” – the first third-party cookieless solution programme for advertisers. 3PC includes an audit comprising 250+ questions to identify risk and help prioritise the development of new solutions, ensuring brand-owners understand the scale of the impact and where they need to create change. The programme stress tests third-party cookieless solutions on client activity, covering various sectors and analyses different forms of identity resolution.…

Britelite Immersive Acquires Fabl to Create First-of-Its Kind Experience Management Platform

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Content Management
Veteran Tech Industry Marketing Executive Daina Middleton Takes Over as CEO Britelite Immersive, a creative technology company that builds immersive and interactive experiences for brands and marketers, has acquired content management platform Fabl to create a first-of-its kind Experience Management Platform, effective immediately. As a result of the acquisition, Britelite’s proprietary software, Litehouse, will combine online, virtual and physical experience oversight into a single platform, launching an entirely new…

AUDIENCEX Achieves Record Growth and Company Milestones in 2020

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Uncategorized
New Clients and Record Revenue Drive Rapid Expansion AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, sustained rapid and consistent growth during the second half of 2020, representing two of the most successful quarters in the company’s history. This expansion trajectory was achieved amid ongoing economic disruptions caused by the coronavirus pandemic, with the company currently hiring for 21 open positions across the organization. “Driven by the contributions of our…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Button and Branch (E-Commerce and Mobile Commerce), ResponseCRM (Marketing Automation), Zoomd (Native & Programmatic Advertising), GlobalData (Analytics), to Stack8 (Unified Communications). Button and Branch Join Hands to Help Brands Unlock Mobile Growth in the Affiliate Channel Button, the leading mobile commerce technology company, announced a strategic partnership with…

transcosmos Releases Data-Driven Multi-Channel Outbound Services, the Collaboration of AI and Human

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Customer Experience Management
By merging people and digital whilst making the most of human touch, transcosmos offers operational services that increase customer acquisition rate transcosmos inc. hereby announces that the company has started to provide data-driven multi-channel outbound services that will enhance customer experience and expand sales by blending the company's operational expertise developed through its numerous call center outbound service records and digital marketing capabilities. Marketing Technology News: Twilio Welcomes Deval…

Stack8 Announces Upcoming Major Release of SMACS Unified Communications Management Platform Designed to Manage, Automate and Control UC…

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Unified Communications
Stack8, North America's leading provider of Unified Communications (UC) Solutions, announced that it will release version 7.0 of its renowned SMACS Unified Communications Management Platform (UCMP) in Q1 2021. The company’s highly regarded UCMP seamlessly integrates with UC platforms including Cisco and Microsoft with advanced integrations to 8x8, RingCentral and more on the near-term roadmap. The major 7.0 release of the SMACS UCMP will debut new features and functionality offering advanced built-in business intelligence…