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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Zendesk Benchmark Snapshot Shows Widespread Global Service Impacts

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CRM
Customer behaviour is increasingly unpredictable with ticket volumes fluctuating anywhere from -17% to +24% week-to-week during the global COVID-19 outbreak Company launches number of free resources, including new product bundle to make it easier for all businesses to support customers and boost remote agent productivity  Zendesk, Inc., the service-first CRM company, released its Zendesk Benchmark Snapshot highlighting the global impact of the current COVID-19 (Coronavirus) pandemic, which is being felt across markets by…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TCS,  CustomerGauge, CalAmp, Melrose Labs, Audian, SRAX, Inc., and Automation Anywhere. TCS Named a Leader in 2020 Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been named a Leader in the Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific.…

Impact Announces Creation of Chief Partnerships Officer Role and Expansion of Board of Directors

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B2B Commerce
Former GM Michael Head appointed to new Partnerships executive-level position; Former COO & Board Member of The Trade Desk joins Impact Board of Directors Impact, the global leader in Partnership Automation, announced the creation of a Chief Partnerships Officer (CPsO) role within their organization. Michael Head, former General Manager of the Impact Partnership Cloud™, was promoted to fill the CPsO role, effective February 13, 2020. They also announced the appointment of Rob Perdue, former COO & board member of The…

Esports Media Rights Could Surge Due to Coronavirus, Says GlobalData

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Analytics
The coronavirus (COVID-19) outbreak has had a significant impact on esports, one of the fastest-growing areas of the gaming sector. Dozens of esports tournaments have been cancelled, with many more postponed indefinitely, and events scheduled to be held in stadiums are being moved online to mitigate the spread of the disease, says GlobalData, a leading data and analytics company. Rupantar Guha, Senior Analyst of Thematic Research at GlobalData, comments: “With the industry’s shift to online formats, brands are expected to…

Comcast Gives Xfinity Customers Rolling Free Previews with Focus on Education, Entertainment and Fitness

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Video
Includes On Demand Catalogs from SHOWTIME and EPIX, along with Subscription Video on Demand (SVOD) services such as CuriosityStream, Grokker Yoga Fitness & Wellbeing and The Reading Corner Comcast announced that it has made the on demand catalogs from a series of premium networks and subscription video on demand (SVOD) services available for its Xfinity X1 and Flex customers to enjoy starting with SHOWTIME, EPIX, CuriosityStream, HISTORY Vault, Grokker Yoga Fitness & Wellbeing, The Reading Corner and DOGTV.…

605 Names Charter Executive Stephanie Mitchko-Beale to Board

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Native & Programmatic Advertising
TV television measurement and analytics company welcomes long-time media expert 605, a leading television measurement and analytics company, recently announced the appointment of Stephanie Mitchko-Beale to its Board of Directors. Currently the Chief Technology Officer and Executive Vice President at Charter Communications, Inc., Mitchko-Beale will draw on more than two decades of extensive experience in media and cable technology to help 605 as it develops additional products and pursues continued growth. Marketing…

Audian and Xarios Launch Real-Time Call Analytics

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Audience Data
Dimensions provides true picture of customer calls and staff performance for business owners from SME to Enterprise Audian, a software company redefining the telecom industry, announced the availability of Dimensions, the next generation of call analytics, powered by Xarios Technologies, a developer of advanced telephony applications. Integrated into Audian’s Hosted Voice telecom solution for businesses ranging from SME to Enterprise, Dimensions provides cost-effective call logging, innovative real-time call analytics and…

Samba TV and The Trade Desk Expand Partnership Globally

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Native & Programmatic Advertising
Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV Samba TV, the leading provider of consumer cross-screen television insights and analytics, and global advertising technology platform The Trade Desk announced the expansion of their US partnership to international markets beginning in Australia. The integration of Samba TV’s data in The Trade Desk platform will provide Australian…

AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising

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Native & Programmatic Advertising
Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience. Xandr today announced the next evolution of Xandr Invest, a strategic buying platform built for the future of advertising. For…

AT&T Sees Uptick in Kids, Family and News Viewership

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Audience Data
On-Demand Movie Buying/Renting Nearly Doubles CNN Viewership Up 150% Compared to Last Year Whether it's parents turning on the TV after a long day of work and childcare, throwing on a movie in the middle of the day to entertain kids, or consuming more news than ever – our viewing patterns and habits have shifted. "Movies, news and TV have always kept us entertained and informed, but lately we're seeing changes in customer behavior," said Rick Welday, executive vice president and chief marketing officer, AT&T…

StatSocial Announces New Service to Help CMOs and Brands Navigate Through the COVID-19 Epidemic

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Audience Data
StatSocial announced the availability of Crisis Insights, a first-of-its-kind audience insights service that tracks rapidly changing consumer audience dynamics to help US brands and CMOs respond effectively to the ongoing coronavirus epidemic and economic slowdown. According to David Barker, CEO of StatSocial, "As a result of COVID-19, consumers are changing their behaviors and shifting attitudes to form vastly new persona groups and audience segments. Over the past month we've heard from dozens of brands asking if we can…

Service from Home: Activate Group Ltd Keeping UK’s Key Workers on the Road with Rapid Transition to Remote Customer Service Team Using…

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Customer Experience Management
8x8, Inc. , a leading integrated cloud communications provider, announced it has enabled Activate Group Limited (AGL) to keep the UK’s key workers on the road by transitioning its contact centre staff to work remotely in just 24 hours with the 8x8 cloud communications solution. Service from Home: Activate Group Ltd Keeping UK’s Key Workers on the Road with Rapid Transition to Remote Customer Service Team Using @8x8UK @8x8 AGL’s fleet management services, which specialise in technology-led accident management services,…

Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services

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Technology
Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…

AdTech Roundup: Top Things in Advertising Technology

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Native & Programmatic Advertising
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Ad Council, EventSmack, ViralGains, and The Trade Desk. Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020 Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last…

How Is AI Changing CRM?

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Recommended
2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. Benefits of CRM Software From a business point of view, a CRM…

Zuant Delivers Universal Access to Mobile Lead Capture with Release of Android Version

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Technology
Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices; the goal for creating the Android version is to provide universal access to the platform Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices. The Android platform currently powers 2.5 billion devices worldwide. The goal for creating the Android version is to provide universal access to the…

Sinch and Wavy Join Forces to Accelerate Innovation and Drive Growth in Latin America

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Customer Experience Management
Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has agreed to combine with Wavy to advance innovation globally and to build a leading position in next-generation conversational marketing in Latin America and around the world. Wavy, part of Movile Group, an ecosystem of leading technology companies in Latin America, has established itself as a leading business messaging provider in the region. The company has successfully leveraged its strong position in text messaging to build a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZON, Vibes, National Retail Solutions, Espressive, Groupon, Amperity and Replicant.ai. ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round ZON, the region’s first fully decentralized mobile-only e-commerce network, has closed its seed funding round at an unprecedented US$8 million, making it the largest recorded single…

Deep Learning to Be Key Driver for Expansion and Adoption of AI in Asia-Pacific, Says GlobalData

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AI/ML
Deep learning, a subset of machine learning and artificial intelligence (AI), is predicted to provide formidable momentum for the adoption and growth of artificial intelligence in the Asia-Pacific (APAC) region. The next few years will see deep learning become part of main-stream deployments, bringing commendable changes to businesses in the region, says GlobalData, a leading data and analytics company. GlobalData estimates the APAC region to account for approximately 30% of the global AI platforms’ revenue (around…

Sidetrade Battle Plan Ready to Face the Crisis

MTS Staff Writer 0
Technology
The solidness of the SaaS model is expected to generate revenue growth in 2020 FY 2020 profitable thanks to adjusted investments Cashflow generation bound to be vital for every business  Sidetrade (Euronext Growth: ALBFR.PA), the Artificial Intelligence platform dedicated to accelerating company revenue and cashflow, projects growth and profitability in FY2020, despite the current crisis. Continued business operations ensured by 100% cloud organization As a precautionary measure to protect Sidetrade personnel, by…