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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Top Food Delivery Apps in the US and Canada

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People-Based Marketing
Online food delivery services have changed significantly in the last decade. It has changed the way we eat, entertain, and the way restaurants conduct business. A large portion of this development goes to the proliferation of the internet and smart handheld devices. The coronavirus pandemic further pushed people to opt for online deliveries when they couldn’t visit the restaurants in person, while restaurants faced operational challenges and indoor dining constraints. Going ahead, reports suggest that the number of users…

Cognira Makes Its AI-Powered Promotion Suite Available to All Retailers

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E-Commerce and Mobile Commerce
Having delivered multi-million-dollar financial benefits for Super Tier 1 retailers, Cognira’s AI Promotion Solution simplifies and unifies the planning, management, analysis and optimization processes in a single, scalable solution. Cognira, a retail AI software provider, announced the public availability of its AI Promotion Solution. The highly configurable, end-to-end promotion management tool infuses AI to simplify one of the most complex processes retailers face — knowing what, how, and when to leverage promotions to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iClick (Native & Programmatic Advertising), Omnicom (CRM), Medallia (Customer Experience Management), Verint (Customer Experience Management), to Comscore (Analytics). iClick’s Enterprise Solution Helps KANS Maximize Consumer Lifetime Value iClick Interactive Asia Group Limited , an independent online marketing and enterprise data solutions provider in China, is pleased to share…

Digital Marketing Agency Croud Appoints Andrew Sandoval as VP Biddable Media at a Pivotal Time of Expansion for the Agency

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Native & Programmatic Advertising
Croud welcomes Andrew Sandoval as VP Biddable Media as client demand for biddable media continues to grow Global digital marketing agency Croud announces the appointment of Andrew Sandoval into the role of VP Biddable Media. Based in New York, Sandoval will be tasked with leading search, social and programmatic across the Americas as the agency reaches a pivotal time of expansion. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including Skillshare, NewYork-Presbyterian,…

SDL Partnership with Fuji Xerox Marks Strategic Milestone in Global Expansion

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Content
Fuji Xerox will offer SDL’s Contenta Publishing Suite for Post-Sales Support of Complex Assets SDL, part of RWS Holdings plc, announces a strategic partnership with Fuji Xerox Co., Ltd. to offer SDL Contenta Publishing Suite to manufacturers and aerospace and defense organizations in Japan, with a future plan to expand into other Asia-Pacific countries/regions. This marks a significant milestone in SDL’s global expansion strategy for technical content creation, management and publishing. Organizations involved in…

Verint and 8×8 Partner to Deliver Integrated Cloud Solutions for Organizations Worldwide

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Customer Experience Management
New Partnership offers 8x8 Contact Center Customers Integration with Verint Monet and Verint Enterprise Verint Systems Inc., The Customer Engagement Company™, and 8x8, Inc., a leading integrated cloud communications platform provider, announced a partnership to bring integrated cloud workforce management applications and cloud contact center to mid-market and enterprise businesses worldwide. “As a retail organization, we rely heavily on accurate real-time data,” said Martin Sessa, Director, Global Infrastructure &…

Hapbee Prepares 2021 Direct-to-Consumer (D2C) E-Commerce Strategy

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E-Commerce and Mobile Commerce
Hapbee Technologies, Inc., a wellness technology company utilizing groundbreaking magnetic field technology in its Hapbee wearable, is pleased to announce its 2021 multipronged D2C e-commerce strategy. "2020 was a year of tremendous growth and learning for our company," said Scott Donnell, Chief Executive Officer of Hapbee. "Over the past several months, our team coalesced valuable insights from marketing test programs and customer feedback to craft what I believe is a top-tier D2C e-commerce strategy. This strategy,…

Medallia Announces Product Enhancements Aimed at Managing Disrupted Remote Workforces

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Customer Experience Management
New employee experience, remote workforce and contact center solutions to improve digitally focused employee and customer experiences Medallia, Inc., the global leader in experience management and engagement, announced a number of product enhancements designed to help companies positively engage with newly distributed and disrupted workforces. These enhancements include new offerings for diversity and inclusion and real-time digital employee engagement as well as critical partner integrations to help organizations connect…

Netflix’s Popular Marketing Campaigns of 2020

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Video Marketing
Marketing campaigns represent the best possible way to engage with customers, clients, and leads. They are meant to get attention and for people to start talking about the product/service. They even perform better than traditional advertising. With that being said, let’s have a look at the veteran online streaming service provider Netflix and its incredible campaigns of 2020. April — “April Feels Day” On the 1st of April, Netflix launched a campaign where it asked users to spare the fools and spread the warmth by…

Female Founded Tech Company, Geojam, Announces Noelle Chesnut Whitmore as New CMO

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Entertainment
The emerging tech platform welcomes a respected industry leader with years of experience in marketing and event curation Geojam, the new rewards-based social music platform, announced that Noelle Chesnut Whitmore has been appointed as Chief Marketing Officer. Noelle partners with the company at the height of her 17-year career having worked for some of the largest brands in music, fashion and entertainment. Noelle has worked for The Recording Academy, Abrams Artist Agency, Bounce AEG, and most recently at Goldenvoice.…

Creatio Named Market Leader Among BPM Software According to the Winter 2021 Customer Success Report

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CRM
Creatio, a global software company that provides a leading low-code platform for process management and CRM, has been named a Market Leader in the Business Process Management (BPM) Software category in the Winter 2021 Customer Success Report published by FeaturedCustomers. FeaturedCustomers evaluated all the potential Business Process Management (BPM) Software companies, and only 25 met the criteria needed for being included in the Winter 2021 BPM Software Customer Success Report. Creatio earned a Market Leader award in…

Top 5 Email Marketing Challenges of 2021

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Email Marketing
Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. However, they aren't even close enough to take over the email. Email still works to date and Email Marketing remains one of the best ways of connecting with customers. In fact, the number of active email users is forecasted to reach 4.3 billion in 2023. This large number provides marketers an excellent Return on Investment. Reports also suggest that almost nine out of every ten marketers use email marketing to distribute…

Majority of Consumers Expect the Pandemic To Have Lasting Effects Into 2022 Says New Research

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Audience Data
New Study by SheerID and CommerceNext reveals how consumers want retailers to respond in emotionally and financially challenging economic environment SheerID and CommerceNext announced the findings of a survey designed to gauge the emotional pulse of consumers during the pandemic. The survey also sought to understand how brands & retailers can emotionally connect with consumers during this difficult time. The psychological impact of Covid-19 and what consumers want from retailers: More than two thirds of consumers…

Unified ID 2.0 Code Submitted to Partnership for Responsible Addressable Media for Collaborative Development and Management

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Identity Management
Unified ID 2.0 Aligns with PRAM Principles Including Consumer Privacy, Equal Access Unified ID 2.0, the next generation identity solution, is formally being submitted today to the Partnership for Responsible Addressable Media (PRAM). Earlier this month, PRAM called for contributions of addressability code for collaborative development. Unified ID 2.0 is built on an open-source digital framework, and it is the result of broad collaboration among a range of companies across the industry. This submission puts Unified ID 2.0…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

MTS Staff Writer 0
Sales & Marketing
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Mitto (Unified Communications), Qorus (Sales Enablement), Jitterbit (Customer Experience Management), GoExpedi (E-Commerce and Mobile Commerce), to United Power Electrifies (Customer Experience Management). Mitto Launches Conversations, a Single Interface for Omnichannel Customer Communications Mitto, a leading provider of global omnichannel communications solutions, announced Mitto…

AdTech Roundup: Top Things in Advertising Technology

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Native & Programmatic Advertising
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zoomd, Taboola, GoMarketing, Veritone, to SoundCloud. Zoomd Launches New Self-Serve SaaS Model to Provide Full Transparency and Higher Efficiency With Premium Media Channels Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its…

Digital Admin Frustration Costs Marketers almost £21k of Unpaid Hours and Hinders Creativity

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Digital Asset Management
The silent burnout trigger for remote-working teams 27% of marketing professionals are spending an extra 3-4 hours a day catching up on creative work they are unable to complete in the working day due to the overwhelming number of admin tasks demanded of their role, according to research by Imagen, a leading video management platform. This is despite 26% of professionals choosing a marketing career for its creative appeal. The accumulation of these wasted hours over the course of the year means that, on average, marketers…

MCI Transforms for the Digital Age

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Customer Experience Management
MCI, a global engagement and marketing agency, announces a new brand design to reflect marketplace demands of the Fourth Industrial Revolution. MCI unveils its vision, branding and full service offering to advise and support their clients’ needs. 2020 has been a year of transformation for many of MCI’s clients with MCI designing tomorrow’s solutions to unleash the power of community across all audience touchpoints. MCI is helping brands, associations and non-for-profits realise success by developing multi-channel…

Zendesk Research Predicts: Business Success in 2021 Hinges on Delivering Exceptional Customer Experiences

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Customer Experience Management
Global Annual Customer Experience Trends Report 2021 shows customers continue to be more demanding, making it harder for businesses to meet expectations in a post-pandemic world Despite 2020 being a year of far-reaching and rapid transformation in how people live, collaborate, and connect, the global Zendesk Customer Experience (CX) Trends Report 2021 shows the customer experience is increasingly crucial to business success, and that the most successful companies are adopting new technology at record speed. In fact, new…

Jitterbit Unveils Employee 360 Solutions to Simplify and Accelerate Human Resource Management

MTS Staff Writer 0
Customer Experience Management
Empowers Organizations to Deliver a Seamless Consumer-Grade Experience for both Employees and Employers, From Initial Recruitment Through Offboarding Jitterbit, the API transformation company, announced Employee Experience “EX API360”, a series of new use-case-driven integration process templates and best practices designed to strengthen HR management across the entire employee lifecycle. EX API360 solutions build on Jitterbit’s industry-leading API360 framework to integrate key apps, services and platforms for applicant…