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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

MediaForce Introduces SmartReports and Media Planner Modules for Added Capability

MTS Staff Writer 0
B2B Commerce
Already replete with a catalog of features designed to promote better usability and workflow, including a SaaS interface that supports working remotely, Gale Force Digital Technologies has rolled out two new modules to bolster its agile MediaForce media planning and buying platform: SmartReports and Media Planner. With these new features now live and available to users at no extra charge, MediaForce aims to build on its success and continue revolutionizing the market. Gale Force Digital Chief Operating Officer Erin…

ArvzApp Releases App to Help Businesses Connect to Customers in Real Time

MTS Staff Writer 0
Mobile
Real-time advertising for businesses to reach consumers has been released as an app, ArvzApp. The app officially went live this week for both iOS and Android devices. ArvzApp was created to enhance mobile business engagement. The mobile app enables businesses to keep in touch with their customers through the current rapidly changing times. Customers and travelers can be informed of guidelines, procedures, and hours. Proprietors control and upload high-quality photos and video clips with options for live…

SnapCell Launches New Snap360 Feature

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Video Marketing
Automotive video tool, SnapCell has launched its brand new Snap360 feature, making it the complete digital and remote selling tool for dealers. SnapCell is a video marketing tool aimed at car dealerships throughout the US, and allows dealers to seamlessly create walkaround and technician videos, to support with upselling. Dealers can also host live video conversations with customers, whilst building rapport and trust. Snap360 comes as a brand-new initiative to allow customers to really get to know a car from the comfort…

Attendify Launches Attendify For Virtual Events Platform; Boosts Industry Resiliency

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Data Management Platforms
Platform Combines the Power of Advanced Networking and Planning Tools for Event Organizers, Speakers and Attendees Attendify, the leading provider of self-service event applications and event data management tools, announced the launch of its newest platform, Attendify for Virtual Events. Combined with its industry-leading mobile app, Attendify’s goal is to transform the in-person, virtual and hybrid event experience. “The first lesson we learned was that a virtual event is different,” said Michael Balyasny, CEO of…

Fluid Player Receives Major Update To Version 3

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Video
Fluid Player, the free, open-source, HTML5 video player has been updated to version 3. Fluid Player is a popular choice that is used by publishers to monetize video content with in-stream and in-video VAST banners.The player has undergone a major modernization of the codebase significantly improving code quality and improving the player stability. More than 60 bugs and issues were fixed in version 3 improving compatibility, responsiveness and rendering of the player. Marketing Technology News: Daymond John Welcomes Master…

John McAfee Launches World’s First Private Cell Phone Data Service

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Unified Communications
Technology legend and two-time presidential candidate John McAfee has announced The Ghost Cell Phone Data Service, the first 4G data service to make connections to the network untraceable. McAfee is looking for members of the media interested in beta-testing the service, which is slated for global launch in September. The Ghost Cell Phone Data Service uses eSIM technology that allows data connections on a smartphone without a physical SIM card. Users of supported phones connect to a special network for data services. This…

Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA

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Analytics
McAra will be instrumental in MightyHive’s data business expansion across the EMEA region Leading media consultancy MightyHive announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years of commercial experience to this role and will join the EMEA sales team in securing new client engagements, driving continued growth and profitability. At MightyHive, McAra will be responsible for helping enterprise clients understand the importance of a data-centric approach, and…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

MTS Staff Writer 1
Sales & Marketing
Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

Mediafly Launches Content Hub to Dynamically Personalize Sales Content Experience Across Entire Buyer’s Journey

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Sales Enablement
New product offering empowers marketing and sales teams to improve content engagement and accelerate path to purchase Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced Mediafly Content Hub, a solution providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place, allowing teams to share relevant, engaging and…

Brillio Expands Analytics Capabilities With Cognetik Acquisition

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Analytics
Brillio, a leading digital technology consulting and solutions company, announced the acquisition of Cognetik, a data and insights company with deep expertise in improving digital experiences for its customers. Cognetik enables companies across the globe, including Facebook, Pizza Hut and McDonald’s to build and implement analytics solutions that optimize customer experience to increase loyalty, drive revenue and advance business transformation. Terms of the deal were not disclosed. The acquisition of Cognetik strengthens…

Seeding Alliance Sees Significant Boost in Engagement Following Partnership With Digital Element

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Native & Programmatic Advertising
Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse technology, the Cologne-based native advertising experts now offer enhanced…

Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World

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Native & Programmatic Advertising
Rubicon Project and Telaria Rebrand Under Magnite; Nasdaq Ticker Symbol Change to "MGNI" from "RUBI" on July 1st Magnite, the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. The company’s omnichannel advertising platform enables publishers to monetize…

New AKVIS AirBrush Video Plugin 1.0: Airbrush Painting Effects For Your Videos

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Video
AKVIS is thrilled to announce the release of the brand new software — AKVIS AirBrush Video plugin for Adobe After Effects, Premiere Pro, and EDIUS Pro. The plugin offers visual effects simulating airbrushing painting techniques AKVIS expands its product portfolio with the new video editing software! The AKVIS artistic plugins open up unlimited creative possibilities for everyone. AKVIS AirBrush Video applies spray painting techniques to movies and image sequences. In the airbrush art, paint and air meet and interact to…

Sigma Computing Expands Snowflake Partnership

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Analytics
Validation in the Snowflake-ready Technology Program Accelerates Time to Deployment and Support for External OAuth Provides Seamless Single Sign-On Experience Sigma Computing, an innovator in cloud-native analytics and business intelligence (A&BI), announced two initiatives that deepen its partnership with Snowflake, the cloud data platform, to support user experience, enhanced security, and time to insight when deploying Sigma on the Snowflake cloud data platform. Sigma has achieved "Snowflake-ready Technology" status…

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

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Video
Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Lifesize (Unified communications), Qualtrics (Customer Experience), Real Madrid CF (E-commerce), Huble Digital Group (Digital Marketing), and 7.ai (Conversational AI). Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft…

How Website Intelligence Increases Search Conversion Rate and Community Engagement

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B2B Commerce
Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced Hat Club has boosted their search conversion rate after implementing Searchspring’s Search & Autocomplete and Category Merchandising solutions. As a lifestyle brand, Hat Club has tapped into headwear culture through storytelling and community engagement. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle "Other brands can be quite polished and cold in their imagery. When we do…

Sabio Group Acquires Coverage Group in France

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Customer Experience Management
Addition of one of Europe’s leading Genesys Cloud partners further strengthens Sabio’s EMEA CX cloud capability Sabio Group has announced the acquisition of Coverage Group, one of France’s leading independent providers of customer experience and communications technology solutions. The acquisition supports Sabio’s goal of becoming the leading player across the European CX market and will add significant scale to the company’s French operations. .@SabioSense acquires Coverage Group, one of France’s leading independent…

Comtech Achieves Key ISO 27001 Information Security Re-Certification

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Technology
Comtech Telecommunications Corp., a world leader in secure and highly reliable location, public safety, navigation, and communication technologies, announced its Location Technologies group, a division of Comtech’s Commercial Solutions segment, has obtained re-certification of its ISO 27001 designation. The ISO 27001 Information Security Standard is widely recognized as the blue-chip standard for protection of individual, customer and company private and sensitive information. To meet ISO standards, a company must show it…

Walgreens Boots Alliance Launches a Digital Experience and Customer Insights Platform

MTS Staff Writer 0
Customer Experience Management
Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology Walgreens Boots Alliance, Inc., announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail…