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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Accenture Acquires Context Information Security, a UK-Based Cybersecurity Consultancy

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Technology
Acquisition accelerates growth of Accenture Security in the U.K. and internationally Accenture (NYSE: ACN) has acquired Context Information Security, a leading cyber defense consultancy, previously owned by parent company Babcock International Group. Financial terms were not disclosed. Founded in 1998 and headquartered in London, Context is one of the most recognizable and respected information security service providers in the U.K. and in global financial services. The company provides high-end cyber defense,…

Accenture to Acquire ESR Labs to Help Automotive Companies Drive Greater Value from Software

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B2B Commerce
ESR Labs will bring additional scale to Accenture’s focus on smart connected solutions and mobility services Accenture has agreed to acquire ESR Labs, a Munich-based company that develops embedded software for leading German car brands and suppliers. The acquisition will expand Accenture’s capabilities to help its automotive clients drive greater value from software. Embedded software is the code running on the electronic units that control a vehicle’s functions. Writing it requires a scarce set of experience and…

Accenture Helps Changi Airport Group Establish and Operate a Digital Factory to Drive and Sustain Continuous Innovation

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AI/ML
Accenture has helped Changi Airport Group (CAG) which operates the world’s seventh busiest airport for international traffic establish and operate a digital factory to continuously re-invent the airport’s passenger experience and transform operations. Known as DIVA — for digital, innovation, ventures and analytics, the factory is designed to help CAG develop, experiment and launch new digital products and services — from conceptualization to market launch, using new ways of working. A look inside DIVA in Terminal 2…

Bank Fees are Getting Squeezed in the Face of Regulation and New Competitors, Putting 5% of Revenues at Risk, Accenture Report Finds

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AI/ML
Eliminating fees, increasing transparency and helping customers make good financial decisions could stem losses and help banks increase revenues Incumbent banks are at risk of losing billions of dollars in retail revenues in the next three to five years, as new competitors draw customers with no-fee banking services and regulators in select markets mandate simple banking fee structures to protect consumers, according to a new report from Accenture . The report, titled “Purpose-Driven Banking: Can Trust Create Win-Win…

Accenture Named as a Leader in New Green Quadrant Report for Operational Excellence Digital Services by Independent Analyst Firm

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B2B Commerce
Accenture has been positioned as a leader in the inaugural Verdantix 2020 Green Quadrant for Operational Excellence Digital Services report. The Verdantix Green Quadrant assessed the capabilities of the 12 most prominent vendors in the market on their ability to meet customer demands for operational excellence digital services. That is defined as consulting engagements that blend knowledge of industrial processes with digital technologies, to deliver improvements in operational excellence strategies across asset…

One-Third of Financial Firms Lack Clear Plan to Address Privacy Risks, Accenture Report Finds

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Customer Experience Management
One-third of financial services organizations lack a clear plan or the resources to address privacy risks related to customer data in the next 12 months, according to a new report by Accenture. The report — “Privacy in Financial Services: Stature and Sustainability in the Information Age” — is based on a survey of 100 privacy executives in the banking, insurance and capital markets sectors in North America and Europe. It focuses on how companies should rethink how they use, store and protect customer data as recently…

Accenture Federal Services and ITG Awarded Task Order to Modernize the General Services Administration Acquisition Environment

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B2B Commerce
Accenture Federal Services (AFS), a subsidiary of Accenture and its teaming partner Incentive Technology Group (ITG), which is now part of ICF, have been awarded a task order to help the Federal Acquisition Service, part of the General Services Administration (GSA), modernize its legacy information technology (IT) systems and business processes. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award This is one of the first task orders issued under GSA’s CIO Modernization and…

Accenture and SAP Launch Upstream Oil and Gas Solution to Help Streamline Processes and Costs

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AI/ML
Solution based on contributions from leading global oil and gas companies, including ConocoPhillips and Shell Accenture and SAP have launched a co-developed solution for upstream oil and gas companies  based on SAP S/4HANA® Cloud. Using intelligent technologies such as artificial intelligence (AI), the SAP S/4HANA Cloud solution for upstream oil and gas helps clients to further increase visibility into operations and cash flow. Now generally available globally, SAP S/4HANA Cloud for upstream oil and gas is a scalable…

The Digital Dollar Project Names 22 New Advisory Group Members

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Technology
Partnership between Accenture and the Digital Dollar Foundation aims to promote establishment of a U.S. Central Bank Digital Currency The Digital Dollar Project announced its first advisory group members, who will help guide the framework for practical steps that could be taken to establish a U.S. Central Bank Digital Currency (CBDC). A partnership between Accenture and the Digital Dollar Foundation, the Digital Dollar Project was created to encourage research and public discussion on the potential advantages of a CBDC…

Fortune 100 Healthcare Company Moves Thousands of Seats to Talkdesk Cloud for Business Continuity, Shifts Agents to Work From Home in Hours

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Customer Experience Management
New healthcare customer joins other Fortune 100 and Global 500 companies from wide range of industries to leverage Talkdesk cloud solutions for business continuity through COVID-19 Talkdesk, Inc., the cloud contact center for innovative enterprises, announced a leader in the healthcare industry chose Talkdesk to support its customer service operations. Due to social distancing recommendations to combat the spread of the coronavirus (COVID-19), the company sought a solution for its immediate need to move nearly 1,500…

Accenture Completes Acquisition of ESR Labs, to Help Automotive Companies Drive Greater Value from Software

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B2B Commerce
Accenture has completed the acquisition of ESR Labs, a Munich-based company that develops embedded software for leading German car brands and suppliers. ESR Labs is joining Accenture Industry X.0, the part of Accenture that uses digital technologies to improve how companies design, engineer and manufacture products and services, and operate industrial facilities. Terms of the transaction were not disclosed. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home The…

Accenture Brings on Silicon Valley Entrepreneur Tom Lounibos to Lead Accenture Ventures

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Accenture Ventures to forge new relationships with entrepreneurs, accelerating innovation for Accenture and its clients Accenture (NYSE: ACN) has appointed veteran Silicon Valley entrepreneur Tom Lounibos to lead Accenture Ventures as its new Managing Director. Mr. Lounibos joins Accenture Ventures following a decades-long career as a highly successful technology entrepreneur and founder of six different software startups. He took two of those companies public (Knowledgeware and Sagent Technology) and sold the other…

Adform Welcomes New CEO

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Native & Programmatic Advertising
Adform, one of the largest European-basedadtech companies welcomes its new CEO. Troels Philip Jensen steps into the CEO chair from April 1stand leaves behind a position as COO for the Swedish softwaregiant Itiviti AB, which has more than 1,000 employees. Jensen replaces Adform’s Co-Founder and CEO Gustav Mellentin, who will stay with the company in an active role focused on continuing to shape the company's strategic work. Troels Jensen, in his role as CEO, will lead Adform’s employees across 29 offices in 26 countries.…

IRONSCALES Themis Emerges as World’s First Fully Autonomous AI Email Security Analyst

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Technology
Built on artificial intelligence, “The Driver-Less Car” of anti-phishing technology has become so accurate that it can now classify and remove phishing threats with no human involvement IRONSCALES, the pioneer of self-learning email security, announced that Themis, its AI-driven virtual security analyst, now has the ability to be fully autonomous in the classification and removal of email threats. Since first being released in 2018, Themis has helped render verdicts against more than 100 million trending and zero-day…

Clari’s New Adaptive Revenue Metrics Provide Real-Time Diagnostics for Revenue Leaders

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AI/ML
Clari, the revenue operations leader, announced the launch of Adaptive Revenue Metrics. Now, the entire revenue organization from the C-suite to individual sellers, can share a real-time view of key revenue health indicators, so they can quickly assess risk and formulate game plans that impact the bottom line. Revenue leaders today rely on stale spreadsheets and offline data manipulation in CRM or BI tools to try to keep on top of their business. Powered by up-to-the-minute quota, forecast, and CRM data, Clari's Adaptive…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Box, Finn AI, 180byTwo, Grapevine6, Genesys, Peer39, and AdMaven. Australian Neobank, Xinja, Helps Transform Customer Experience With Box Box, a leader in cloud content management, announced that Xinja – a leading Australian neobank – has chosen Box to enhance its customer interactions via the Xinja mobile application. Xinja customers’ bank statements and account data will now be…

Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest

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Social Media Advertising
Smartly.io advances its Pinterest solution, enabling brands to innovate and diversify their marketing mix across social channels Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways. Pinterest is increasingly becoming an attractive platform for…

InMobi Welcomes Industry Leader Greg Archibald as SVP Media, North America

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Marketing Clouds
InMobi, the world’s leading Marketing Cloud, announced the addition of Greg Archibald as SVP Media, North America to its leadership team. In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award “InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected…

Yext Announces Collaboration with State of New Jersey to Launch Comprehensive COVID-19 Information Hub

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Customer Experience Management
Company looking to work with governments and organisations across the UK and Europe in a bid to give citizens accurate information around global pandemic Yext, Inc., the Search Experience Cloud company, has announced its collaboration with the State of New Jersey to deliver residents accurate, up-to-date information about COVID-19 with a new online information hub. Yext is looking to work with governmental, NGOs, charities and other businesses and organisations across the UK & Europe to combat the growing concern around…

Cox & Cox Selects Akeneo to Scale and Improve Product Experience Management Amidst Growth Plans

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Customer Experience Management
Product Experience Management (PXM) excellence practices help homeware retailer deliver on product information with speed and efficiency UK homeware ecommerce brand Cox & Cox has announced it has selected Akeneo, a global provider of Product Experience Management (PXM) solutions, to help ensure a high standard of product data accuracy and customer experience as it implements growth plans. Akeneo’s PXM platform helps companies improve customer experiences, increase sales, reduce time to market, and boost team…