MTS Staff Writer

OpenReel, the leading mobile and web remote video creation platform for distributed teams, announced it earned its ISO 27001:2013 certification. The certification further legitimizes the company’s patented, enterprise-grade technology and validates its dedication to its customer base of global enterprise and media companies. The 27001:2013 certification is an internationally recognized and respected standard for information security, covering requirements for security management systems and controls. In order to…

Independent agencies GALLEGOS United and Crossmedia announced the launch of a new modern media shop, UNITED-X. Through its fully integrated, digitally powered and data-driven media solutions, UNITED-X will help marketers connect with the culturally, racially and ethnically diverse U.S. consumer base. The new agency provides a full range of media services, from planning to buying to analyzing effectiveness. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth The launch comes as…

LoginRadius, the global leader in cloud-based consumer identity and access management solution publishes Tiroler Tageszeitung’s (TT) feedback on successful service implementation where the identity provider streamlined the most frictionless and fraud-resistant customer onboarding process for the newspaper giant. Tiroler Tageszeitung is a leading Tyrolean-medium daily newspaper committed to regional quality journalism for over 75 years. LoginRadius has helped TT fulfill its demand for secure login while accelerating its…

Ramakrishnan brings deep SaaS and data management expertise to Presto managed service to lead engineering and technical operations Ahana, the self-service analytics company for Presto, announced today the appointment of Satish Ramakrishnan as VP, Engineering, reporting to Steven Mih, Cofounder and CEO. He will head up engineering and technical operations with a focus on advancing Ahana’s vision of simplifying ad hoc analytics for organizations of all shapes and sizes. Marketing Technology News: Yotta Extends Infrastructure…

MediaAgility announced that it is now a Looker Delivery Verified partner. This announcement comes within a year of joining the Looker Partner Network Ecosystem. MediaAgility announced that it is now a Looker Delivery Verified partner. This announcement comes within a year of MediaAgility joining the Looker Partner Network Ecosystem. The verified status establishes MediaAgility’s capabilities to deliver Looker services, independently or together with Looker’s Professional Services team. Marketing Technology News: MarTech…

Appoints Marketing Veteran Lynn Girotto as its Newest Member Upwave, the leading analytics platform for brand marketers whose enterprise clients include Verizon, Clorox, and American Express, today announced a key addition to its Board of Directors, as the company enters a new phase of growth and expands its marketing analytics capabilities as the leader in Brand Analytics. Widely respected marketing veteran Lynn Girotto joins Upwave’s Board of Directors as an expert voice on brand marketing and marketing analytics.…

The PDF.co team released a new secure and scalable PDF.co Plugin for the BluePrism platform. This enhancement enables accurate data extraction and transformation as well as other business automation processes management. BluePrism is a leading global robotic process automation platform for developers. This partner offering expands the ByteScout and PDF.co portfolios of web-based and on-premise solutions including PDF.co Web API platform, on-premise API Server, and low-level software development kit (SDK) for expedient…

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky…

Customers using Bombora’s Company Surge intent signals are enjoying even more precise results thanks to a major advancement, the company announced . Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26% improvement in topic prediction — that is, a more precise understanding of the categories business buyers are researching — along with increase in domain coverage (the companies those business buyers are from) against topics. Bombora now captures more of the research signals that b2b sales and…

Becchetti Marketing is proud to announce that it is opening a second office in Chicago, Illinois. The move is necessitated by the growing demand for its internet marketing services in the city. The company hopes that by opening the new office, it will make its services more accessible to its existing clientele and draw in new clients who want to use digital marketing techniques to grow their businesses. Through this office, customers will be able to access many services that include social media management, search engine…

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies…

Team Expansion, Revenue and Acquisitions Underscore Ongoing Growth AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, experienced 78% year-over-year revenue growth in the first quarter of 2021, positioning the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth, product development and ongoing M&A following their recent acquisition of Bigbuzz Marketing Group. First-quarter numbers…

Doug Kleinsmith is a marketing and business management professional living and working in Minneapolis, Minnesota. His work and success are proof that you don’t need a college degree to have an impact. Being self-employed for the last 35 years, Doug Kleinsmith has built multiple successful marketing businesses with more than $1 million in total sales. He has trained more than 2000 professional salespeople. Doug Kleinsmith was awarded multiple business awards and was considered the top marketing agent for 12 years.…

Teknion Data Solutions will showcase Validatar, a data quality management automation solution designed to improve the quality and trust in data, at the 7th Annual Worldwide Data Vault Consortium (WWDVC). Teknion is a platinum sponsor at this one-of-a-kind Data Vault focused event. As a Platinum Sponsor, Teknion and the Validatar solution will be presenting a Customer Success Presentation, a Hands-On Data Quality Management Framework workshop and a Product Roadmap session sharing Teknion’s vision for Validatar and what…

Cloudbric, a web security service provider, announces a strategic partnership with Professtama, one of the largest security solutions providers in Indonesia. Cloudbric, a leading web security service provider, has announced a strategic partnership with Professtama Development Group, one of the largest security solutions providers in Indonesia. The objective of the partnership is to strengthen Professtama’s cybersecurity and create a synergy that can expand Cloudbric’s client base in Indonesia. Marketing Technology…

Utilizing local social media giveaways and partnerships, Retail Florida drives both online and foot traffic to local retailers in preparation for post-covid boost. Marketing Technology News: Mintegral Earns Privacy Certification From ePrivacy As Americans begin to see the light at the end of the pandemic tunnel, the RetailFlorida team recognized the importance of building the online presence of local retailers now. For those customers who are making their shopping and leisure plans, these retailers are happy to be put…

Apple and Sony were both ranked in the top position in the 2020 Nikkei Research's "Brand Perception Index." Microsoft (4th), Google (5th) and Coca-Cola (10th) were also present in the top ten list, together with a number of Japanese domestic brands. In 2020, Apple again defended its No.1 position of the previous year, while Microsoft and Google each dropped in the rankings by one place. Coca-Cola experienced a great lift, rising to 10th place from 18th. Marketing Technology News: Deloitte and UiPath Team on Intelligent…

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

The new TikTok calculator from FeedPixel estimates TikTok engagement rate, influencer earnings, and other key metrics in under 3 seconds This week, one of the most reputable social media marketing companies, FeedPixel, has announced the launch of its new TikTok calculator, a free tool for emerging influencers and bloggers. Marketing Technology News: Major Changes Await RPA Market in Europe in 2021 — Customers Will no Longer Have to Pay for… A few days prior, FeedPixel launched its new multilingual website available in…

The organic marketing leader introduces a bespoke organic marketing consulting service Today, Conductor, the leading enterprise organic marketing platform has announced the launch of Consulting by Conductor, a bespoke project-based service to help customers execute new campaigns and tackle strategic challenges. Consulting projects will range from content strategy and site performance optimization to recruitment services and stakeholder education. Consulting by Conductor is the latest addition to Conductor’s suite of …