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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Shippo Joins Shopify Plus Certified App Program to Power Shipping for Top Shopify Merchants

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E-Commerce and Mobile Commerce
Shippo meets the highest standards of app development as set by the Shopify Plus team to ensure a seamless, best-in-class experience for merchants Shippo, the leading shipping platform for growing e-commerce businesses, announced it has been selected for Shopify Inc.’s Shopify Plus Certified App program. “Having great shipping  can be a tool for businesses to improve consumer experiences, increase conversions, and drive repeat purchases by building brand loyalty” said Laura Behrens Wu, CEO and co-founder of Shippo.…

Landing AI Unveils AI Visual Inspection Platform to Improve Quality and Reduce Costs for Manufacturers Worldwide

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AI/ML
Global Manufacturing Companies Trust LandingLens to Enhance Their Existing Visual Inspection Systems with AI Landing AI, a company that empowers customers to harness the business value of AI by providing enablement tools and transformation programs, unveiled LandingLens, an end-to-end visual inspection platform specifically designed to help manufacturers build, deploy, and scale AI-powered visual inspection solutions. Visual inspection is a widely used method in manufacturing for processes like defect identification and…

InMoment’s XI Technology Platform Named 2020 Innovation Award Winner for Experience Improvement

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Customer Experience Management
InMoment, the leading provider of Experience Improvement (XI)™, announced that its XI™ technology platform has been named a 2020 Customer Experience Innovation winner. InMoment launched its hyper-modern XI™ technology platform to challenge the industry status quo for customer experience, and it now has over one million active daily users across all its technologies. InMoment is improving experiences for both customers and employees, and it has recently challenged the world’s top brands to move away from ineffective…

LogiSense and Navint Announce Partnership

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Sales & Marketing
LogiSense, a leader in usage-based rating and subscription billing solutions, and Navint, an advisory and technology firm that helps organizations drive growth and operational efficiency, announced a partnership designed to serve the unique business process and technology needs of high growth, enterprise IoT and SaaS companies seeking to unify their business around recurring revenue models and new and complex offerings. With specialists in recurring revenue, monetization, and business architecture design, as well as deep…

UK Digital Agency Kagool Acquires Digital Experience Agency Delete as Part of It’s Growth Strategy to Become the Leader in Marketing…

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Customer Experience Management
Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, announces its acquisition of Delete, a multi-award-winning digital experience agency, as part of Kagool’s growth strategy to become the leader in marketing technology and digital experience. Kagool is combining its strong engineering and technical heritage with Delete’s strategy, creative and UX expertise, in a deal that will strengthen both agencies’ offers while laying the foundations for scale and focused specialisms. The acquisition will…

Datonics Launches Audience Insights: A New Shopify App For Merchants To Create Personalized Shopping & Marketing Experiences

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Audience Data
This unique app provides access to data on over 90% of U.S. and Canadian shoppers Leading online data marketplace Datonics has launched Audience Insights, a new app designed for merchants and available for download through the Shopify app store. Audience Insights is the only app on the Shopify app store to offer merchants a view into their customers, allowing merchants to create more personalized shopping and marketing experiences. Marketing Technology News: Slintel Raises $4.2M in a Funding Round Led By Accel…

Vowel Emerges From Stealth With First Collaborative Meeting Platform For Remote & Distributed Teams

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Technology
Company launches with 4.3 million in seed funding from Amity Ventures, BoxGroup, Company Ventures, and Twitch co-founder Kevin Lin Vowel officially launched the first true meeting platform for remote and distributed teams. Vowel was built to make meetings more productive, collaborative, engaging and actionable. Now, teams and individuals can host, plan, record, transcribe, search and share video meetings — all under a single platform. “Earlier this year, we were forced into the world’s largest work-from-home experiment,…

HubSpot Introduces Marketing Contacts

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CRM
HubSpot, a leading growth platform, announced the launch of marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads. Customers can also store up to one million contacts they don't actively market to, such as unsubscribed and bounced contacts, for free. "New contact pricing has been one of the most-requested feature improvements from HubSpot customers, particularly as we have more businesses managing their entire front office through our platform.…

Episerver Completes Acquisition of Optimizely

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Customer Experience Management
Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization. With Optimizely, Episerver is an industry powerhouse able to optimize every customer touchpoint across the entire user journey and strongly positioned to lead in the estimated $20B digital experience market. The combined company enables customers to do more testing, in more places, with greater ease than ever before. With the…

Sendoso and Cameo Partner to Bring Celebrity Experiences to B2B Buyers

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B2B Commerce
Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop Culture Icons and Athletes Sendoso, the leading Sending Platform, announced their partnership with Cameo, the platform that connects fans directly with their favorite pop culture icons, to bring celebrity experiences to B2B buyers, delivering personal experiences at scale. In addition to its Cameo integration, Sendoso launched several new…

8×8 Announces Strategic Channel Partnership With Pax8

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Unified Communications
8x8, Inc., a leading integrated cloud communications platform, announced Pax8, the best place to buy cloud solutions, has joined the 8x8 Open Channel Program as a strategic partner. As part of the agreement, Pax8 is now offering partners across the US the 8x8 Open Communications Platform, which uniquely combines voice, team chat, meetings, and contact center in a single solution, allowing organizations to move to the cloud and transform the digital workplace. A significant partner opportunity with Pax8 and 8x8 includes …

VIOOH and TPS Engage Announce Global Partnership to Enable Performance Driven, Self-Service Advertising on JCDecaux Inventory

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Native & Programmatic Advertising
In a move to unify and offer transparency in the world of Digital Out of Home (DOOH), VIOOH, a leading global marketplace and TPS Engage, the performance driven self-service DOOH Demand Side Platform, have announced a strategic partnership.  The collaboration will make VIOOH’s inventory which includes exclusive access to JCDecaux’s digital inventory globally, bookable through the TPS Engage platform, allowing advertisers to plan contextual campaigns and buy standardized hourly media slots on thousands of screens in…

Litmus Launches New Features to Streamline the Creation of Personalized Brand Experiences

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Email Marketing
New capabilities empower marketers to create personalized, agile, and scalable brand experiences Litmus, a leader in email marketing, announces new capabilities to empower marketing teams to create personalized brand experiences quickly without any additional resources or headcount. New capabilities include Dark Mode Detection, tools for brand consistency and advanced user permissions, and additions to the Email Previews testing suite. Now, practitioners can utilize advanced insights to make data-driven segmentation and…

Pinterest Appoints Former Disney Executive Salaam Coleman Smith to Board of Directors

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Social
Pinterest, Inc. announced it has appointed Salaam Coleman Smith, former Executive Vice President of Programming and Strategy at Disney’s ABC Family and Freeform and former President of Comcast NBCUniversal’s Style Media, to its Board of Directors effective October 31, 2020. The announcement follows the appointment of former Harpo Studios executive Andrea Wishom to its Board of Directors and the start of Aya Kanai, previously Marie Claire’s Editor-in-Chief, as Head of Content and Editorial Partnerships at Pinterest. These…

Cloudinary And Contentful Partner To Help Brands Create Visual-First Experiences More Efficiently, Easily

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Content Management
Contentful-Cloudinary Integration Brings Headless Dam to Users to Streamline the Media Management Process and Ensure a Flawless and Fast Digital Experience Every Time Cloudinary, the media experience platform for many of the world’s top brands, announced its partnership with Contentful, a pioneer and global leader in headless content management systems (CMS). With dozens of shared customers already benefiting from the relationship, the new partnership offers Contentful users seamless access to Cloudinary’s award-winning…

discover.film Signs Content Partnership Deal With Samsung TV Plus

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Entertainment
discover.film will provide quality shorts to Samsung TV Plus curated from its extensive and growing library of thousands of the best short films from around the world discover.film announces it has signed a content partnership deal with Samsung TV Plus in the UK, bringing high quality, short form movies and entertainment programming to the platform for the first time. The content will be 100% free to watch in Samsung TV’s ad-supported ecosystem. As part of the content partnership, discover.film will deliver a curated…

Khoros Selects Metia Group to Drive Demand in EMEA

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Customer Experience Management
Khoros, a global leader in digital-first customer engagement software, has selected Metia Group as its paid media agency in EMEA to further its demand generation efforts across the region. Metia will deploy its unique Demand Generation methodology to deliver measurable business impact for Khoros through programmatic display advertising and strategic paid media campaigns on LinkedIn, Twitter, and leading German-language social network XING. Marketing Technology News: Freshworks Appoints Jose Morales as Chief Revenue Officer…

Andre Thivierge Promoted to Senior Vice President of Strategic Marketing at DFO Global

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E-Commerce and Mobile Commerce
DFO Global Performance Commerce, an industry-leading performance marketing company, announced that Andre Thivierge has been promoted to Senior Vice President of Strategic Marketing. Andre was previously head of strategic development, where he helped oversee and manage software development teams and projects in Vietnam and Brazil. In his new role, Andre will help manage data-forward marketing and retargeting efforts. He will oversee third-party application integrations, develop and automate conversational marketing…

Acquia Announces Major Updates To Open DXP At Acquia Engage

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Customer Experience Management
New offerings increase velocity of development and improve data-driven intelligence for marketers Digital experience company Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys across all modes of customer interaction. New enhancements will empower developers to innovate their digital experiences faster and help marketers make smarter, …

Gainsight Welcomes New Chief Revenue Officer, Jeff Depa

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Customer Experience Management
Gainsight, the Customer Success company, announced the appointment of Jeff Depa as the company’s new Chief Revenue Officer. Depa is a seasoned enterprise sales leader with proven experience driving success for high-growth SaaS companies, such as Lucidworks, DataStax, Oracle, and Sun Microsystems, and will now lead Gainsight’s Sales organization. Marketing Technology News: LeanData Announces Winners of the 2020 OpsStars Awards “I’m thrilled to welcome Jeff as Gainsight’s new CRO. His experience leading and developing…