Author

Mykolas Rambus

Mykolas Rambus is the General Manager of Equifax Data-driven Marketing. An expert on big data, SaaS and financial technology, Rambus is a frequent contributor to major national and international news outlets.

Guest Authors

Data Integrity: A Marketer’s Opportunity Today

Mykolas Rambus Apr 27, 2019 1

When data integrity is done right, modern marketers will see efficiency, revenue growth and positive brand impact in 2019. Everywhere I go, the topic du jour is data discipline, and the outlook on it is somewhat somber. At LiveRamp’s…
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