Influencers Are No Longer Only Media Personalities, But Full-Stack Content Creators

When it comes to marketing and especially media and marketing strategies, influencers are commonly divided into a pyramid consisting of four levels of influencers:  Celebrities with high reach, publishers and bloggers, brand fans and peer influencers. The pyramid also describes the four levels of reach, influence and engagement power the influencers have. The WOM (word of mouth) effect has been proven to have the highest level of influence and it is what most brands wish to achieve. This can be part measured through…