Voice Data Is The Secret Advantage Businesses Didn’t Know They Had
Customer data is invaluable to businesses – it always has been and always will be. However, the true value of data did not become apparent overnight. There was a time when organizations thought that all they needed to do was implement a customer service phone line and call it a day. Agents would then answer questions and resolve problems whenever customers dialed in. It was a pretty simple process, but it did not yield actionable insights that could be utilized in providing superior service to future callers. In other words,…