An active leader in the high-tech industry for the past 20 years, my career includes management and marketing leadership experience in demand generation, sales & marketing operations & analytics, sales enablement, product marketing, and branding. I've enjoyed leadership positions in mid-stage and startup businesses, primarily in the IT and marketing technology sectors. As a senior member of marketing teams, my electrical engineering background enabled me to market advanced technology solutions in a differentiated way to drive 40% annual revenue growth for multiple companies. I excel at building the high velocity and predictable B2B sales driven by a marketing engine, specifically ensuring alignment between sales, marketing, and product teams.
Specialties: Demand generation tied to revenue growth via acquisition, account based marketing, corporate rebranding, conversion and retention; product launch strategies and program definition; marketing metrics and analysis; strategic planning for building a scalable marketing engine; KPI definition and dashboard development; analyzing web, program and demand metrics
Strengths Finders: Strategic, Achiever, Analytical, Focus, and Futuristic