The Biggest Senders Have Their Eyes On A Modern Data Warehouse

For many enterprise marketing teams, the modern data warehouse (MDW) has become an indispensable part of their martech stack. It brings their data together in one place, allowing them to use it directly for building personalized messaging campaigns. If it wasn’t already clear that the MDW is making a massive impact on the marketplace, Snowflake’s IPO last year drove the point home better than anything else probably could. Not everyone’s on board yet, though. It does take an upfront investment, and requires an executive…

How Marketers Can Benefit from a Cloud Data Warehouse

Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline experiences in a retail store or other physical location. This is what Forrester is referring to when they discuss the importance of Moments-based Marketing. The holistic approach is a good thing for brands and consumers alike — if it’s done right. In reality, the data that marketers rely so…