How Marketers Can Benefit from a Cloud Data Warehouse

Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline experiences in a retail store or other physical location. This is what Forrester is referring to when they discuss the importance of Moments-based Marketing. The holistic approach is a good thing for brands and consumers alike — if it’s done right. In reality, the data that marketers rely so…