Extensive programmatic sell/buy side knowledge and strong relationships with the majority of Lumascape vendors. Presented at RAIN, IAB, IPA - London, Webrazzi - Istanbul and IAB – Copenhagen. Attending AOP, ATS, AdTech UK, DMEXCO, Cannes Lions, Festival Of Media LATAM, IAB Sessions and workshops.
Currently Head of Audio and Head of Mobile Strategic Accounts. Rubicon Project is an Advertising Automation Platform, offering open and scalable cross platform advertising technology licensed by Sellers and Buyers globally.
Previously Director Seller Accounts and Business Development, UK & Nordics managing a team of 10 working directly with premium Sellers managing business development strategy and existing business to maximise yield across all inventory channels.
Prior to that I worked as Director Of Mobile, International specializing in Mobile solutions for buyers and sellers, focusing on programmatic strategy: Native, RTB, first party data activation and Private Marketplaces.
Previous roles included EMEA and LATAM Sales Director, selling to top tier Sellers in market. Helping them understand the marketplace as well as the solution and technology which Rubicon Project can deliver. In depth education and understanding of technical abilities of RTB, nuances of exchange and SSP based market solutions, Private Marketplace functionality and deployment of first party data was paramount to this role. Successfully opening up new markets such as Denmark, Poland, Brazil.
Rubicon Project Sales Manager UK – Responsible for all publisher sales in the UK.
With 11 years experience, I have acquired a strong and comprehensive working knowledge of both the local and international programmatic media landscapes. With extensive knowledge of RTB, ATD's, Independent Desks, Exchanges, SSP's, DSP’s, DMP’s and the commercial flows of Deal ID & PMP’s, I have sold solutions across desktop, tablet, mobile and video