How The Customer Experience Will Drive MarTech In 2021

When we think about marketing today, automation is one of the primary technologies businesses  leverage to drive sales and brand loyalty. With automation, marketers can create configurable, multi-channel campaigns that use deep audience insights to engage consumers. It allows us, as marketers, to shift from managing repetitive, manual tasks to accomplishing more strategic, creative ones — perhaps it’s no surprise then that 75% of marketers use at least one automation tool today. Yet as new norms and societal values…