Using Consumer Reviews to Go Beyond NPS Measurement

In today’s world, it’s almost impossible to imagine buying anything without checking at least a few reviews on Yelp, TripAdvisor, or Amazon, right? As shoppers, we have come to trust on user reviews as the most reliable and influential source of information when considering a purchase. In that regard, we’ve finally caught up with Brands. Brands don’t look to promotional materials when evaluating the market, they check with the actual consumers. Qualitative and quantitative interviews, CRM records and the very same user…