Author

Paul Josephsen

Paul Josephsen is the Chief Strategy Officer at UPROXX, an online platform to provide users with news, sports, music and entertainment content. In his role, Paul leads the charge on revenue generation, digital strategy, client management and marketing. Prior to this role, he worked as the CMO for Adslot, a platform that scales publisher-direct buying.

Guest Authors

The Changing Customer: Reaching Gen Z During the Super Bowl and Beyond

Paul Josephsen Jan 31, 2020 0

The Big Game continues to be the go-to venue for the world’s top brands to spar against each other for the public’s attention. Year after year, we’re blasted with 30-second, multi-million-dollar ads that not only seek to thrill, inspire,…
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Guest Authors

Pain Relief: Delivering on the Promise of Premium

Paul Josephsen Oct 4, 2017 0

About a year or so ago, a study circulated that calculated consumers’ average attention span at eight seconds, a second shorter than that of a goldfish. In today’s “right now” economy where brands are vying for even a portion of these eight…
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