Author

Paul Josephsen

Paul Josephsen is the Chief Strategy Officer at UPROXX, an online platform to provide users with news, sports, music and entertainment content. In his role, Paul leads the charge on revenue generation, digital strategy, client management and marketing. Prior to this role, he worked as the CMO for Adslot, a platform that scales publisher-direct buying.

The Changing Customer: Reaching Gen Z During the Super Bowl and Beyond

Paul Josephsen 0
Guest Authors
The Big Game continues to be the go-to venue for the world’s top brands to spar against each other for the public’s attention. Year after year, we’re blasted with 30-second, multi-million-dollar ads that not only seek to thrill, inspire, entertain and delight — but imprint themselves on our psyches. In the same way, NFL teams see the Super Bowl as the final test of the gridiron, brands and agencies see it as a winner-takes-all competition of television salesmanship. Gen Z is expected to account for 40 percent of all…

Pain Relief: Delivering on the Promise of Premium

Paul Josephsen 0
Guest Authors
About a year or so ago, a study circulated that calculated consumers’ average attention span at eight seconds, a second shorter than that of a goldfish. In today’s “right now” economy where brands are vying for even a portion of these eight seconds, creating media experiences that excite people is more important than ever. For marketers to capture our attention we need to be, intrigued, excited and emotionally connected. The content creators that own the hearts and minds of audiences are best positioned to help brands and…