Author

Paul Turner

VP, Platforms at LiveRamp, an Acxiom company.

Why Identity Requires a Team Approach

Paul Turner Feb 27, 2019 0

The fastest way from point A to point B is a straight line. Whether in a race to the finish or in a race to launch a new marketing campaign, any deviation from your line can cause…
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Guest Authors

Conflating Identity With Identity Services – Why Platforms Should Focus on the Latter

Paul Turner Nov 16, 2017 0

As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a proprietary ‘Identity’ vision. Whilst the…
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