Paul Turner

The fastest way from point A to point B is a straight line. Whether in a race to the finish or in a race to launch a new marketing campaign, any deviation from your line can cause the few milliseconds of drag that means the difference…
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As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a proprietary ‘Identity’ vision. Whilst the web has always been about knowing something about the…
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