Author

Peter Bell

Peter is an experienced executive with a deep knowledge of the software industry and online media with extensive experience in growing product lines and businesses from early stage to global success. As part of the regional leadership team Peter leads Marketo’s Product Marketing in EMEA, partnering closely with teams and partners to deliver business growth.

Marketing Automation

Lessons Marketers Can Learn from Manufacturers – Part 3

Peter Bell Apr 20, 2017

...continued from part 2 Getting on Board the Automation Train Manufacturing automation, predicated on an integrated stack where data from all over the plant informs decision-making, has several key impacts on the overall organization.…
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Marketing Automation

Lessons Marketers Can Learn from Manufacturers – Part 2

Peter Bell Apr 19, 2017

...continued from part 1 Leverage Data Wherever It Comes From Manufacturers have become experts in smashing data silos, taking data from all over the organization to derive business critical decisions. For example, data collected in…
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Marketing Automation

Lessons Marketers Can Learn from Manufacturers – Part 1

Peter Bell Apr 18, 2017

When it comes to industries to steal tips and best practices from, marketers typically look to creative or cutting-edge fields. Too rarely, however, does manufacturing jump to the top of the list. Though technology and the knowledge of how…
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