Senior Director, Product Marketing

Peter Bell

Peter is an experienced executive with a deep knowledge of the software industry and online media with extensive experience in growing product lines and businesses from early stage to global success. As part of the regional leadership team Peter leads Marketo’s Product Marketing in EMEA, partnering closely with teams and partners to deliver business growth.

Guest Authors, Insights, Marketing Automation, Predictive Marketing

Lessons Marketers Can Learn from Manufacturers – Part 3

…continued from part 2 Getting on Board the Automation Train Manufacturing automation, predicated on an integrated stack where data from …

Peter BellApril 20, 2017, 3:00 pmMay 26, 2017 0 1115

Guest Authors, Insights, Marketing Automation, Predictive Marketing

Lessons Marketers Can Learn from Manufacturers – Part 2

…continued from part 1 Leverage Data Wherever It Comes From Manufacturers have become experts in smashing data silos, taking data …

Peter BellApril 19, 2017, 3:00 pmMay 26, 2017 2 902

Guest Authors, Insights, Marketing Automation, Predictive Marketing

Lessons Marketers Can Learn from Manufacturers – Part 1

When it comes to industries to steal tips and best practices from, marketers typically look to creative or cutting-edge fields. …

Peter BellApril 18, 2017, 3:00 pmMay 26, 2017 1 1108

MarTech Interview with Brian Zeug, General Manager at GBH Insights

MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD

MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum

MarTech Interview with Jon Perera, CMO at Highspot

MarTech Interview with Clint Tasset, CEO and Founder at Adswerve

TechBytes with Michelle Engle, SVP of Marketing at Valassis

TechBytes with Erik Rind, CEO at ImagineBC

TechBytes with Neil Sweeney, Founder and CEO at Freckle

TechBytes with Cris Kuehl, VP of Analytics and Client Insights at Sitel Group

TechBytes with Sunil Karkera, Global Head at TCS Interactive

Fireside Chat with Mike Davie, CEO at Quadrant

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Is Facial Recognition the New Business Card?

Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement

B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

Why Google’s Zero-Click Searches Equal Zero-Sum Game for Marketers

CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing

In the Digital Age, Why Has Content Marketing Become King?

5 Ways Artificial Intelligence Brings Diversity to the Modern Workplace

How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

Women in Tech Speak About the “Gender Gap” in ICT and Their Perennial Battles

Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences

What Makes Artificial Intelligence Marketing so Powerful?

Highspot Swings Sales Strategy into Action with AI-powered SmartPage Technology

Adobe Magento BI Launches New Features

Peter Bell