Senior Director, Product Marketing

Peter Bell

Peter is an experienced executive with a deep knowledge of the software industry and online media with extensive experience in growing product lines and businesses from early stage to global success. As part of the regional leadership team Peter leads Marketo’s Product Marketing in EMEA, partnering closely with teams and partners to deliver business growth.

Guest Authors, Insights, Marketing Automation, Predictive Marketing

Lessons Marketers Can Learn from Manufacturers – Part 3

…continued from part 2 Getting on Board the Automation Train Manufacturing automation, predicated on an integrated stack where data from …

Peter BellApril 20, 2017, 3:00 pmMay 26, 2017 0 956

Guest Authors, Insights, Marketing Automation, Predictive Marketing

Lessons Marketers Can Learn from Manufacturers – Part 2

…continued from part 1 Leverage Data Wherever It Comes From Manufacturers have become experts in smashing data silos, taking data …

Peter BellApril 19, 2017, 3:00 pmMay 26, 2017 2 768

Guest Authors, Insights, Marketing Automation, Predictive Marketing

Lessons Marketers Can Learn from Manufacturers – Part 1

When it comes to industries to steal tips and best practices from, marketers typically look to creative or cutting-edge fields. …

Peter BellApril 18, 2017, 3:00 pmMay 26, 2017 1 943

MarTech Interview with Darryl Praill, CMO, VanillaSoft

MarTech Interview with Henry Schuck, Founder and CEO, DiscoverOrg

MarTech Interview with Van Diamandakis, CMO, Persado

MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council

MarTech Interview with Trevor Kaufman, CEO, Piano

TechBytes with Stephen Mello, VP Product Marketing, Localytics

TechBytes with Sandro Catanzaro, Chief Innovation Officer, dataxu

TechBytes with Jeremy Arditi, Chief Commercial Officer, Teads

TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock

TechBytes with Gil Sommer, VP of Product, Connatix

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Fireside Chat with Lynda Clarizio

Fireside Chat with Mike Cotoia

Fireside Chat with Bill Swanson

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

The Evolution of the Chatbot Experience

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

How to Create a Winning Marketing Operations Playbook in 3 Steps

How Brands Can Leverage Influencers With Instagram Polls

Quality Data Equals Truth Sets, and Nothing Less

Marketing Best Practices to Create Quick Results

Data-Driven Marketers Head to the Cloud

Dear Enterprise Marketer, Stop Growth Hacking!

For Good Measure: Your TV Ad Numbers Don’t Lie

Online Journey Hijacking: How Your Users Are Impacted by Unauthorized Ads

Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations

Twilio SendGrid’s Email Deliverability Services and Their Role in Optimizing Email Marketing ROI

How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology

Straight Talk on How MarTech is Faring Amidst the Big Data Deluge

Peter Bell