Senior Director, Product Marketing

Peter Bell

Peter is an experienced executive with a deep knowledge of the software industry and online media with extensive experience in growing product lines and businesses from early stage to global success. As part of the regional leadership team Peter leads Marketo’s Product Marketing in EMEA, partnering closely with teams and partners to deliver business growth.

Guest Authors, Insights, Marketing Automation, Predictive Marketing

Lessons Marketers Can Learn from Manufacturers – Part 3

…continued from part 2 Getting on Board the Automation Train Manufacturing automation, predicated on an integrated stack where data from …

Peter BellApril 20, 2017, 3:00 pmMay 26, 2017 0 1043

Guest Authors, Insights, Marketing Automation, Predictive Marketing

Lessons Marketers Can Learn from Manufacturers – Part 2

…continued from part 1 Leverage Data Wherever It Comes From Manufacturers have become experts in smashing data silos, taking data …

Peter BellApril 19, 2017, 3:00 pmMay 26, 2017 2 835

Guest Authors, Insights, Marketing Automation, Predictive Marketing

Lessons Marketers Can Learn from Manufacturers – Part 1

When it comes to industries to steal tips and best practices from, marketers typically look to creative or cutting-edge fields. …

Peter BellApril 18, 2017, 3:00 pmMay 26, 2017 1 1038

MarTech Interview with Joe Sacchetti, Head of Channel Partner Program at KeyedIn

MarTech Interview with Andrew Joiner, CEO at InMoment

MarTech Interview with Ajay Gupta, CEO at Stirista

MarTech Interview with Martin Frascaroli, CEO and Founder at Aivo

MarTech Interview with Robert Gerstmann, Co-Founder and Chief Evangelist at Sinch

TechBytes with Andy Hunn, COO at Resonate

TechBytes with Kevin Jakel, CEO at Unified Patents

TechBytes with Scott Brazina, CMO at Impact

TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media

TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Fireside Chat with Lynda Clarizio

B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

The Evolution of the Chatbot Experience

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

How to Create a Winning Marketing Operations Playbook in 3 Steps

MarTech Post of the Week: Better Insights in Store for Retailers

Amazon Prime Day – Retailers, Are You Prepared?

Strategic Planning vs. Tactical Planning for SaaS Sales

The Best Free Marketing Tools to Grow Your Business Using Pinterest

Retailers Can Dominate Amazon Prime Day With Lightning-Quick and Live-Time Campaign Results

US E-Commerce Trends Linked to Nielsen’s Amazon Prime Day Analytics

Study Finds Enterprises Rapidly Shifting to Hybrid, Multi-Cloud Business Model

The Role of AI in Shaping the Future of Video Conferencing

Back by Popular Demand: How are Teens Behaving in 2019?

The 3 A.I. Scenarios: Artificial Intelligence, Augmented Intelligence, and Intelligent Automation

Peter Bell