Brands Can Now Defund Content Piracy With One Click. So What’s Stopping You?

We all give some thought to our broader moral responsibilities sometimes, whether that means wearing a face mask, or doing the recycling, or letting the lawn grow for the bees. None of those activities necessarily benefits us directly - unless you count the satisfaction of making the world a slightly nicer, more thoughtful place - but when it’s as easy to do the right thing as the wrong one, why not be good? In that vein, it is now as simple and effortless for brands to fight online piracy as it is for them to…