Author

Pierre Wurmser

Chief Product Officer at S4M, a fullstack mobile advertising platform, Pierre is a technical expert on software development, database, and network architecture. He has a customer driven approach in pre-sales, RFPs, business analysis, account management and customer specific technical solutions design.

Guest Authors

Ads.txt Experiencing Growing Pains, and What About Apps?

Pierre Wurmser Dec 15, 2017

For the uninitiated, Ads.txt is an initiative launched by the IAB Tech Lab earlier this year. Ads.txt is a straightforward text file that publishers can upload onto their website listing certified inventory sellers for buyers. DSPs can…
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