Pierre Wurmser

Chief Product Officer at S4M, a fullstack mobile advertising platform, Pierre is a technical expert on software development, database, and network architecture. He has a customer driven approach in pre-sales, RFPs, business analysis, account management and customer specific technical solutions design.

Ads.txt Experiencing Growing Pains and What About Apps?

Guest Authors, In App Marketing

Ads.txt Experiencing Growing Pains, and What About Apps?

For the uninitiated, Ads.txt is an initiative launched by the IAB Tech Lab earlier this year. Ads.txt is a straightforward …

Pierre WurmserDecember 15, 2017, 8:30 pmDecember 11, 2017 0 1884

Impenetrable Attribution Chain Is The Key To Getting Ahead Of Mobile App Install Fraud

Guest Authors

An Impenetrable Attribution Chain Is The Key To Getting Ahead Of Mobile App Install Fraud

App install fraud can cost marketers up to millions of wasted ad budget. The recent dispute between Uber and Fetch …

Pierre WurmserNovember 22, 2017, 5:30 pmNovember 16, 2017 0 1289