Renae Scott

A driven brand strategist, inspiring team builder and engaging executive leader with extensive expertise growing sales and profits for major consumer brands during periods of increased competition and economic downturns. Experienced across Restaurant, Fitness, and Packaged Goods. Strong franchise leadership skills.

Rebranding

Guest Authors

Top 3 Tips for Attracting New Customers and Retaining Existing Fans During a Rebranding

Although many of today’s marketers weren’t even born when it happened, the New Coke rollout in 1985 remains the cautionary …

Renae ScottApril 28, 2018, 7:00 pmApril 28, 2018 0 1672