Focus on Marketing Efficiency in 2021 – and Act Proactively

2020 had a huge impact on the way people shop ­– from the items customers added to shopping baskets, to how they chose to buy them. It is an undisputed fact that online is the only channel to have grown in effectiveness during COVID-19, with eCommerce seeing almost 30% growth and an increasing reliance on social media to stay connected. Indeed, in 2021 digital marketing is likely to be the first choice for marketers seeking to operate successfully. It’s therefore crucial for marketers to pay close attention to their digital…

Nine Tactics to Nurture Your Digital Marketing Customers

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…