If Time Is Money, Then It’s Time to Hand Your Marketing Data Over to the Robots
The explosion of digital marketing has accelerated at an even faster rate than we could have imagined as the COVID-19 pandemic, for a period of time, forced us all to step away from the real world and onto the screens found in our homes, in our pockets, and even on our wrists!
For marketers, the ability to cope with such a rapid change in consumer’s digital behavior is no new thing. In fact, the martech landscape has grown at a rate of 5,233% between 2011 and 2020, according to chiefmartec.com, showing that digital…