If Time Is Money, Then It’s Time to Hand Your Marketing Data Over to the Robots

The explosion of digital marketing has accelerated at an even faster rate than we could have imagined as the COVID-19 pandemic, for a period of time, forced us all to step away from the real world and onto the screens found in our homes, in our pockets, and even on our wrists!  For marketers, the ability to cope with such a rapid change in consumer’s digital behavior is no new thing. In fact, the martech landscape has grown at a rate of 5,233% between 2011 and 2020, according to chiefmartec.com, showing that digital…

Martech 2021: The Data Checklist for Marketers in the New Year

What comes to mind when you hear Martech 2021? Before you say it… Yes, I know that every trend or prediction piece you read around this time last year probably fell quickly by the wayside when the COVID-19 threw the whole world upside down in March. But before you give up and choose not to read on, let’s remember that the recent vaccine arrival has given us all a reason to be optimistic about the months ahead. When we actually think back to the annual promise that each year will be “the year of digital transformation”,…