Author

Ross Shanken

Ross Shanken is the Founder and CEO of Jornaya, a data-as-a-service platform that delivers consumer journey insights to publishers, marketers, analytics, and compliance professionals with the highest-resolution view of the consumer buying journey

Privacy and Regulations

Honoring Consumer Privacy is Paramount to Successful Customer Experiences

Ross Shanken Jun 21, 2020 0

Companies have emerged with solutions to create more personalized and meaningful brand experiences for their customers. To reach these greater levels of customer experiences, they are…
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Guest Authors

Understanding Your Customers and Prospect During Uncertain Times

Ross Shanken Mar 30, 2020 0

Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to…
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Guest Authors

Leverage Intelligence for Exceptional Customer Experiences

Ross Shanken Feb 11, 2020 0

An exceptional customer experience (CX)—in the eyes of the customer—is one where you engage with them at the right time, with a relevant message, while having the utmost respect for…
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Guest Authors

Putting Consumer Privacy First Leads to More Satisfied Customers

Ross Shanken Dec 24, 2019 0

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast…
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Guest Authors

The Time is Right – and Easier than Ever – to Send the Right Message at the Right Time

Ross Shanken Dec 2, 2019 0

Getting the timing wrong is not only frustrating to the consumer, but it’s also costly to you. And that’s what happening to marketers in the major life purchase markets—mortgage, autos,…
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Guest Authors

Leverage Real-Time Intelligence With the Right Data

Ross Shanken Oct 22, 2019 0

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is…
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Guest Authors

Connecting Behavior for More Meaningful Engagements

Ross Shanken Oct 14, 2019 0

Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who…
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Guest Authors

Making Better Decisions with the Right Data

Ross Shanken Dec 12, 2018 0

We’ve long-known that data is a marketer’s most valuable resource, many calling it the new oil. Companies are allocating billions of dollars to acquire more of it. Their investments are…
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